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New York's Playwrights Horizons theater has pushed boundaries on its stage for years. More recently they have begun pushing boundaries of that fourth wall with social media. Thanks to a push by a donor, PH is now undertaking a major social media effort that could garner them a sizable chunk of cash. On today's episode, Cathy is joined by Eric Winick, Director of Marketing for Playwrights Horizons to talk about their latest project, the way they use social media and how its changing their approach to theater.
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