Social Media Hour #55

Mob mentality - not precisely a phrase that brings to mind the best of human behavior, but somehow thanks to social media the concept of a mob has been turned into a powerful marketing technique. Flash mobs, initially a phenomenon for pure amusement have become somewhat of a tool for brave marketers. On this week's episode, Cathy is joined by PR whirlwind Sarah Evans. Included as part of Vanity Fair's "Women of Twitter", Sarah's expertise in leveraging social media includes her work orchestrating a social mob ... for social good. Also this week, Farb Nivi joins the program to talk about combating brain drain for students during the summer months. The founder of Grockit, Farb has spent a career helping students stay sharp and prepare for tests, and through his company now leverages social media to do so.