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Social Media Hour - #30

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This week it's a deep discussion on doing social good with social media. There has been much talk, and indeed much action, amidst the digital denizens when it comes to charitable exercises. Twestival - an event orchestrated wholly online using Twitter - has raised hundreds of thousands of dollars, both for global efforts and local efforts. This, however, goes beyond that. As leaders and top participants in all of these social media platforms and technologies, there still exists a problem -- we are not the majority. In spite of increasing numbers, the majority of people on this planet still do not use social media to the extent that some do - and that's just talking about regular use. When it comes to doing social good, and by that I'm talking about more than just raising money for charity, there needs to be a distinct effort by those deeply steeped in the stuff, acting as responsible stewards of that which we promote, and find ways to engage and mobilize a better society. On this week's show, Cathy will be joined by JR Johnson, CEO of Lunch 2.0; Myles Weissleder of SF NewTech and Chris Heuer of Ad Hocnium to talk about one effort in which they are engaged to do just this. Join us ... and learn how YOU can make a difference.

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