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Hosts Kevin Hunter and David Ford have a little fun with comparing business to binocular soccer. Imagine trying to run a business with no vision, no clear idea of where you're headed, or no ability to see where you're going in business... Actually, 97% of business owners run their businesses just like this, which is why they don't see a 10-year business anniversary. As a business owner, you need to take off the binoculars and see things from a fresh perspective so you can actually make a positive difference in your business.