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Guest Tom Polson of Allegra Printing and Host Kevin Hunter discuss some of the challenges in business signage. Tom has the rare gift of being honest instead of being a "yes-man." He tells his clients what will work instead of what they want to hear. Tom's roles include how to make your business visible from the outside. Tom routinely drives by a place of business several times before going in to talk about what kind of sign they should have to see what would be the most suitable kind of sign.
For more information, you can find Tom Polson and Allegra Printing at http://www.allegraep.com/
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It's good to talk.