Join Kevin Hunter and Jeff O'Brien on The Business Forum Show as they discuss the impact of Non-Disclosure Agreements in business. These agreements help to protect the deal that doesn't close, preventing your intellectual property from ending up in the wrong hands.
Whatever happened to Mayor McCheese? Do you remember this famous McDonalds character who suddenly disappeared? This was a classic case of a company using intellectual property or the ideas and creation of another individual or entity, after the original 'partnership' didn't work. McDonalds had to drop the character, because as it turned out, the likeness was too similar to another character who was developed FOR McDonalds... but that relationship ended. Wanting to push ahead, McDonalds came up with its own version, and Mayor McCheese emerged. Later, he disappeared because McDonalds was 'copying' the work of another. This is why Non-Disclosure Agreements are so important.
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