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Join Kevin Hunter and David Ford on The Business Forum Show as we discuss how to Identify the Ideal Client for your business, and your Unique Selling Proposition (USP).
How do you know who your Ideal Client is? It's not as hard you might be thinking. First, consider all of the people you’ve done business with. Do you remember working with someone where everything just seemed to click? There was an almost immediate repoire you established with them, and you both enjoyed working together. There was mutual interest and energy there. After this customer left your business, you likely said something like "I wish everyone was like that”. There's your Ideal Client. So, tune in as we discuss the key influencers of both Time and Money in this clients life, and how both issues are either making them a great client for you... or that nightmare situation that you wish would just go away.
The main purpose for identifying your Ideal Client is to focus your marketing efforts, and become very specific with your messaging. EVERYBODY cannot and will not ever be your customer, and you don't want that. Good messaging and marketing that is wrapped around the understanding of who your Ideal Client is will help you attract clients that make you say "Everyone should be like that" and boost your productivity, profitability, and ultimately your success.
So how do you nail the target with this Ideal Client? This is where your USP - Unique Selling Proposition comes in. The key word here is 'unique.' What makes you unique is not the same thing that makes all of your competitors unque... so think of what you can say that others cannot. General statements like "We are the best" is something everyone says. It means nothing to your client. On the other hand, "24-hr turn around service" means a lot when your competition takes a week.
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