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Joining Kevin Hunter and David Ford on TBFS Radio today is Marshall Saunders from REMAX Results. You'll hear Marshall's incredible business journey that started at age 14, and brought him to finally purchasing REMAX Results in 2008.
When it comes to recruiting and retaining quality real estate agents, there’s nothing like being able to say “My company is No. 1.” But No. 1 at what? Does it really matter that your firm has the most agents or the largest number of offices? Or is agent productivity the most important measure of a brokerage’s success and a major reason why top agents choose one company over another?
Brokerage co-owner Marshall Saunders believes productivity is by far the best measure. In a market that includes Edina Realty, with 2,100 agents in 60 offices, and Coldwell Banker Burnet, with 1,700 agents in 25 offices, his firm – Twin Cities-based RE/MAX Results – ranks No. 3 in headcount with 762 agents in 26 offices. Yet when it comes to per-agent productivity, nobody beats RE/MAX Results – not in their market or nationwide.
In June of 2012, REMAX Results was honored by the Minneapolis Star-Tribune as a Minnesota Top Workplace for providing both consumers and agents with cutting-edge real estate technology tools. With these most recent enhancements fully operational, RE/MAX Results and WhereToLive.com have turned their attention to fine-tuning the system to produce ever-increasing streams of web traffic and encouraging agents to maximize the system’s benefits. Not surprisingly, the more agents who use the Platform, the higher the ranking when consumers search the Internet for homes and agents. To encourage more consumers to visit and take action at Results.net, the WhereToLive.com team has focused on providing tools that enable agents to brand themselves and provide new and relevant content.
It's good to talk.