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This week, The Biz Chicks are talking with the lovely Kim White of ASAP and The Lake House Beanery on Smith Mountain Lake in central Virginia. Kim knows the power of social media networking, growing her specialty products business in the region over the past 5 years. In 2010, she moved into a new location, and added a coffee house business to the mix.
Integrating traditional marketing and networking has become an essential to business success in 2012. People no longer use the newspaper or telephone book to locate a business. They search online! Search is now integrated with social media results, creating a greater importance for using your business brand and social influence to get to the front of the search results. Real life networking and followup with social media connections can make a big difference in how your business is viewed, online and offline.
Kim White understands this from personal experience. She is an active member of the chamber of commerce, social media networking groups, seasonal trade show participant and special events vendor. She knows first hand the value of taking the connections you develop online into real life, offline relationships. Kim will share with The Biz Chicks and our listeners how important it is for any business to maintain both networks, online and offline, with attention to the relationship. Join us for this lively discussion!
It's good to talk.