Bigness does not win in business – Brains do. In celebration of Small Business Saturday, (Nov 26), Host Bart Jackson gathers and reveals the clever tactics employed by thriving small companies that are carving off hefty slices of profit from their big box or giant corporate competitors. Want to know how to make the most from of your niche advantage? How to destroy the bigger-is-cheaper pricing myth? How to build a loyal customer base? Tune in and learn how your artillery advantage can send the neighboring Goliath crashing to earth.
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