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The Most Obeyed Voice in Media – and How She Does It - Ms. GPS

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The Art of the CEO

The Art of the CEO

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When over 400 million GPS owners and 50 million smartphone holders hear the warm, mellifluous, yet firm tones of Ms. Karen Jacobsen telling them what to do, they listen and drive exactly as her voiceover directs.  Even when the dreaded “Recalculating” issues from their magical global positioning machines, Karen is able to break the news with an almost kindly gentility.  Host Bart Jackson discusses with guest Karen Jacobsen the intriguing tale of how on earth she positioned herself to seize this plum position – and more interestingly how she has very cleverly grown this invisible opportunity to into a stage stardom as a singer, business mentor, author, concert performer, and sought-after personality.  Tune in to discover the entrepreneur behind the voice, and learn how to wisely employ your own remarkable capabilities.

 

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