How does the jolly, bearded guy do it? Is there some special secret lurking in his all-generosity, no-marketing formula that holds the key to Kris Kringle's globally unmatched production and distribution? Host Bart Jackson has enticed Santa's Chief Executive Elf (CEE), Ms. Jeanne Murphy (also founder of The Santa's Choice Awards) to finally reveal how Santa and his crew wrap the whole Christmas spirit into a single package. Tune in to have little fun and to learn how you and your firm may profitably catch the true spirit of the season.
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