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The Wizardry of Wawa

  • Broadcast in Business
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It is one thing to set up a chain of convenience stores.  It is quite another to create 651 stores along the East coast that are intimate, a daily routine destination, and habit forming for millions of extrodinarily loyal customers.  Host Bart Jackson invites former CEO and current Vice-board Chair Howard Stoeckel to explain exactly how Wawa (which means Canada in Objibwe) generates a family-like spirit among its employees and affection from its clients.  Imagine having your two best-selling items coming from, and being implemented by, folks behind the counter, while senior management supports the innovations.  Forget all the buzzwords and lip-service, if you want to really learn how getting deeply personal has fostered success in this major corporation, tune in and take note.

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