You don't build a corporate culture by fiats hurled down from above. Values, ethics, and the sprit of a company spring up from the grass roots, with every individual involved. This week Host Bart Jackson is bringing on attorney Joel Greenwald, who launched a corporate vision and values by involving every member of his Manhattan law firm Greenwald Doherty, LLP. Here is a model that any size can emulate and apply with immense benefits. By uniting the entire team behind the firm's stated basic beliefs, morale sprialed and every staff member felt like a stakeholder. Want to make yours a more desirable and productive place to work? Tune in and see how it's done.