The Art of the CEO

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Retail: The Toughest Customers in the World

  Broadcast in Business

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No group of clients are more whimsical, less loyal, more assaulted by and defensive against sales pitches, less definable, and just plain more unpredictable than Mr. and Ms. John Q. Public when they walk into a retail store.  On the other hand, those few who can meet the public's elusive needs, and can craft wrap up the package just right are garnering boundless profits.  Host Bart Jackson invites guest John Holub, President of the New Jersey Retail Merchants Association, to tell just what it takes to craft an effective retail enterprise.  What items - and what people sell best?  What are the trendy winds to watch for?  What about online stores?  What techniques are the really successful merchants using that you need to apply?  Come gather a wallet full of sales wisdom.

 

 

Tags:
Business
Retail
entepreneur
merchant
sales
marketing
CEO
business owner
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