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Joan Lasker, whose experience in the beauty industry spans 30 years, was a Beauty Editor at Vogue, a Vice President of L'Oreal, and President of Cosmetic Executive Women (CEW is the cosmetic industry's 4000-member trade organization).
Retired to Santa Fe, New Mexico, she had an idea and is now President and CEO, ColorMetrics - owner and creator of TouchBack & TouchBack Plus, ColorMark, Streekers, TouchBack BrowMarker. TouchBack Plus - a system of products scientifically formulated to work together. You decide the depth and intensity of rich, noticeably vibrant color you want to achieve.
TouchBack - real hair color in a marker for instant gray root touch-up.
ColorMark - liquid hair color that is applied with a soft-tip applicator.
Streekers - temporary hair color in 8 vibrant shades that wash out.
TouchBack BrowMarker - 5 shades that complement TouchBack and ColorMark hair colors to enhance brows and cover stray grays.
It's good to talk.