The Small Biz Growth Show - Helping you build the business you want.
In this episode Cash Miller of Titan Web Marketing Solutions and Steve Smith of GrowthSource Coaching talk about which is more important for measuring the success of an internet marketing campaign. Actual website traffic or walk in traffic. Most internet marketing programs focus on how many visitors go to a website but for a local business that relies on people actually showing up to buy something why is that really important? People walking throught your front door might be the area to focus on when determining if a website marketing campaign is a success or not. We'll be talking about the pros and cons of each form of success measurement and give you some points to consider if you're about to use the internet to market your business.
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