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Marketing-Driven Written Communication

  • Broadcast in Business
The Power Connection

The Power Connection


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We’ll address: * Creating Dynamic Business Copy * Developing Relationships through Written Communication * Blog Marketing * Steps to Effectively Communicate Your Message * Soliciting Time Critical Responses to Your Message For 35 years, Claudia Coplon has developed strategic communications that effectively convey a company’s message. Today, she uses her expertise gained as a writer and public relations consultant to train professionals in generating concise, relationship-building written communications. Claudia brings a broad expanse of knowledge to her training programs. Her expertise is based on having developed, organized, coordinated and prepared written materials and public relations programs for companies in public and private sectors. Company industries within which she has worked include but are not limited to engineering, high tech, food and food packaging, transportation and logistics, health care, finance, con¬sumer, associa¬tion, legal, and business-to-business. Today, she teaches business writing workshops that blend writing basics and direction within the jargons specific to each client's industry. From correctional professionals working in New Mexico, Tennessee and Alaska prisons to CEOs in boardrooms across the U.S. and staff at educational institutions such as Emory, UGA, Spelman and ASU, she conveys skills that declutter the written word and attract reader attention. Claudia brings to her training real life experience coupled with tried and true public relations approaches and a drive to conciseness. As a result, class participants gain the skills and philosophy necessary to position their written materials for impact and success. Interspersed, she still writes and edits extensively, using effective written communication techniques to prepare manuals, proposals, media kits/releases, articles, publica¬tions, speeches, video scripts, web site copy and news¬letters.