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Red Hot Branding for Success

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We’ll address: *A fiery redhead *Creating a hot personal brand and securing customers for life *The Secrets of Branding *Making your branding synonymous with success *Putting free branding into action *Implementing some branding techniques tomorrow Liz Goodgold is the author, speaker, senior media correspondent, and feisty red head you have seen on CNN, NBC, ABC, CBS and in The New York Times, and the Wall Street Journal. Many recognize her from her columns in Entrepreneur magazine reaching over 1 million each month. She is a marketing and brand expert. She is the author of RED FIRE BRANDING: Create a Hot Personal Brand and Have Customers for Life and DUH! Marketing. Liz has worked for such major clients as Quaker Oats, Times Mirror, Arco Oil, Proflowers.com, Fair Isaac (of the FICO score fame), Univision (largest Hispanic Media conglomerate in the world), and Sharp HealthCare (2008 winner of the prestigious Baldridge Award.) She also works with a myriad of corporate clients and entrepreneurs for whom she has developed compelling product names, taglines, brand identities, and Internet domains that have generated flawless recall and increased market share. Currently she is Chief Nuancer and CEO of The Nuancing Group, an identity-consulting firm that helps companies understand the nuances of naming and branding. Liz even caught the eye of Simon Cowell ….Liz was hoping it was for her killer legs……. but no, he was interested in her smart wit and on camera ability for one of his hit shows, American Inventor. Liz is now exploring similar media offers, and meanwhile her book Duh! MARKETING making a meteoric rise toward best seller status!

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