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“The Man Behind the Bass-Ackward Business Model” Guest: Steve Beecham

  • Broadcast in Business
The Power Connection

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“The Man Behind the Bass-Ackward Business Model” Guest: Steve Beecham Steve will be discussing the power of helping without hustling. Steve will address these points : Never make another cold call WOW other people Get business from your friends and family Know who your perfect customer is Have good deep conversations Be the go to person for the people in your sphere of influence Use a database of everyone you know, which is critical to your success Steve Beecham has become "the Mayor of his village." As a successful Atlanta area businessman and entrepreneur, he has spent many years seeking the perfect scenario: "My phone rings and people ask to spend money with me." He has owned a mortgage company, a retail store, a garbage business and rental real estate. Steve is past president of the Georgia Association of Mortgage Brokers, and has been listed as one of the Top 5 loan officers and Top 5 mortgage companies in the state of Georgia by the Atlanta Business Chronicle. Devoting himself to reading and studying the behavior of others, Steve has interviewed hundreds of top salespeople to identify the common elements of success. Through trial and error, he developed his remarkable system of helping people but not hustling them for business. As President of Home Town Mortgage, he has taught his strategies to the people that work there, with amazing results. "Bass-Ackward Business" has helped him recruit and retain the top mortgage people in the area. Steve has served on the boards of numerous non-profits and has led the way in proposing innovative marketing ideas to help them grow their businesses. He has for several years hosted monthly overnight brainstorming sessions for leading business people at his cabin in the North Georgia mountains. He is a member of Vistage, the world's foremost chief executive leadership organization, frequently meeting to discuss strategy with local CEOs.