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Great insights to be gained from this episode: *Be the brand with substance!*Why you shouldn't compete per se. *Authenticity reigns. *How to develop the "home court advantage". *Identify, define & commumicate your unique value. *In depth customer interviews act as a secret to your success. *How successful branding impacts your work/life balance and time management. Join Jeff & Kendra who founded this tremendous company which positions and brands for entrepreneurial companies and organizations. They offer 25+ years experience in marketing, advertising, communication and brand. Additionally, they offer great client experience, care & integrity.