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Davette Harvey hosts a powerful conversation with special guest ArLena Richardson. ArLena is the founder of the ar lena richardson agency which is dedicated to providing sports marketing, public relations, and technology mangement consulting services to retired professional athletes from the prism of sports, corporate executives and online business personalities. The agency's services are embedded in utilizing information technology for branding, audience development, ecommerce, personal coaching, and e-exposure management. ArLena is a consultant to some of the most accomplished atheletes in America.
Ar Lena has more than twenty years of experience in management consulting, public relations, journalism, event promotion, Internet marketing, strategic planning, and market research. She has an MBA in information technology from Western International University and will begin earning an Ed.D in sports managment from the United States Sports Academy in January 2011.
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