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Television programming often aims to push the envelope as to what is acceptable and not acceptable in society. What is seen on TV is generally not accepted in society, but the more it's seen, the more people begin to accept it. Often, this is done through humor or through exaggerated behaviors. As we watch these again and again, we can become desensitized to them--things like violence, swearing, and other behaviors that our grandparents would have raised their eyebrows over. We can see this even in the influence certain shows, like Mad Men, have had on fashion and in other areas of our lives. Some people likely don't mind how television is changing society through its exaggerations of everyday life, but others will see it as a negative aspect of TV.