Concept: Burgeoning Birmingham Agency Birthing Big Ideas

Marketing services firms have been adapting to the most dramatic paradigm shift in the industry in decades, one in which they are challenged to provide ever-increasing value to their clients. This value is defined in myriad ways, including heightened vertical expertise and better and more actionable analytics.

As much as anything, however, the value sought by corporate marketers can be summed up in one word: ideas. Agencies are being tasked with making their clientssmarter, smarter than their competitors, smarter than their peers and smarter than the very people with whom they share an executive board room. The latter is especially important because it's a seat that they have only just begun to occupy.

Join us as we speak live with Susie Kelley and Rebecca Graves, the leaders of Concept, Inc., a Birmingham, AL-based branding and marketing agency that has built its 15-year practice on delivering business-building ideas for its clients. Hear their story, their approach and how they are navigating through the paradigm shift with a passion and focus on birthing big ideas.