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Understanding Trademarks & Book Titles

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Textbook and Academic Authors

Textbook and Academic Authors


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The title of your book can be an asset or a liability. Making sure that it’s the former and not the latter requires an understanding of trademark law as it is uniquely applied to book titles and the interplay with copyright law. Stephen E. Gillen, an attorney at Wood, Herron & Evans, L.L.P., will share what trademarks have to do with book titles, what a book’s copyright covers, and how and when a title can be protected. Join us on Wednesday, March 9, 2011 at 1 p.m. ET for this 15-minute preview to Gillen’s session for the 2011 TAA Conference in Albuquerque, NM.