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Marketing to Different Generations

  Broadcast in Finance

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With more than 10,000 Baby Boomers turning 65 each day, it's more important than ever for banks to market to the Gen X and Gen Y demographic segments. Stephen Nikitas, senior strategist with Harland Clarke, discusses strategies for identifying product and service needs among different generations.

Tags:
Baby Boomers
Gen X
Gen Y
marketing
Texas
banking
h:561783
s:6519361
archived

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