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When Consumers and Businesses Collide with Erin Dufner

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Texas Conflict Coach

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When consumers find themselves in a dispute with a business, where can they go to get the dispute resolved? We will speak with Erin Dufner, the Senior Vice President of Communications and Operations for BBB Serving Central, Coastal, Southwest Texas and the Permian Basin. She is passionate and enthusiastic about communicating BBB’s brand promise of delivering trust through internal and external communications to consumers, BBB Accredited Businesses, media and BBB staff. Erin was born and raised in Southern California and began her career at BBB in 1996.

Erin oversees all marketing and communications for BBB, such as traditional and digital marketing and advertising, media and public relations as well as brand messaging. In addition, she is responsible for all core BBB operations, which include dispute resolution, trade practices investigations, and government relations.

Erin has trained BBB professionals across the country in several areas of BBB work, as well as served on national BBB committees.

Erin and her husband Jeremy reside in Round Rock, Texas, with their young daughter, Olivia.

About BBB

BBB serving
Central, Coastal, Southwest Texas and the Permian Basin is geographically the largest BBB in the state of Texas and now boasts more than 10,000 Accredited Business locations, making it the 2 fastest-growing in the BBB system. BBB has also been recognized nationally for excellence in all areas of BBB work, including investigations, Internet-based programs, overall operations, business development and communications. In 2009, BBB won the Marshall A. Mott Award for excellence in outstanding communications. This is the highest honor a BBB can earn.

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