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Nuts and Bolts of Taking a Product from Invention to Market

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Jewel Daniels

Jewel Daniels

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Imagine being able to smell and taste via the Internet? How about hydrocarbon specific sensor technology that detects excessive alcohol consumption that prevents drunken drivers from operating a vehicle?

Inventor Ellwood G. Ivey, Jr. is the brain behind such revolutionary technology and is the subject matter expert on creating new technology, licensing a product, branding the concept and bringing it to market. He has received national media attention that includes “CNN Tech Watch”, “Good Morning America”, “Today Show in BusinessWeek, Black Enterprise and Popular Science magazine as well as the LA Times and the Wall Street Journal newspapers.

The Savannah, GA native founded TriSenx Holdings in 1999 and as its CEO led the research, development and launch of its innovative multisensory technology called the ScentDome, which was later licensed to Scent Sciences Inc. Less than 10 years prior, Ivey founded the DUIE Project, managed the development of its revolutionary technology, (hydrocarbon specific sensor) and licensed this technology to Tran biotech.

What could possibly be next for this brilliant innovator? As the holder of 10 patents, Ivey will discuss on July 12th at 7 pm as he walks through the process of how to bring an idea to conception. Ivey will share how to properly protect your invention and what it took for him to navigate his business through the technology implosion, a prolonged recession and the devastating events of 9/11.

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