Sharen Rooks Agency  

Many small and mid size businesses are struggling during this rough economic time. I have witnessed some really great mom and pop businesses call it quits after years of getting by and just living comfortable. I have wondered how, they endured so long. When one decides to become a entrepreneur it takes much research, determination, personality, effort, hard work, finances and solid business practices.  Well, I took all those qualities and spoke with folks all around to find out the single most important trait that was their foundation. You are going to be amazed with the responses  I share with you, the summation of about 20-30 conversations which took place via phone, emails, and face-to-face meetings over a 3month period. I have listed the top comments many business owners have lived by for many years and  have remained in business for so long.

1.Building a solid business relationship

2. Critical networking

3.Understanding the value of connections and referrals

4.Being honest in business practices

5.Having a great personality that shines

6.Willing to give 

These are some great tips to incorporate with any business. It’s important to make sure people understand who you are and what you represent. Branding is an idea or concept: which also encompasses image. Be mindful people are watching, talking, listening and deciding who they are going to trust with their money. Let’s make sure it’s you!