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Sharen Rooks Agency

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Sharvette - Radio

Sharvette - Radio

Hello Sharen, Thanks for your great PR work!! Sharvette

Sharen Rooks Agency  

The Sharen Rooks Agency will discover effective marketing tools that will bring growth to business owners who just don't understand the key steps of marketing.

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    Date / Time:

    Surviving in this economy! Tip #2

    Hello people, here  we are again discussing some great tips to help business owners survive and maintain revenue during this difficult time. We will examine  tip #2 dealing with CRITICAL NETWORKING.

    This tip is very important to say the least. Some people believe any type of networking is key or good. I once again have questions about that facet of thinking. I say that because, whatever connections you are making while networking should be to make a KEY CONNECTION. I hope aren’t  going around just collecting business cards just to say they “ARE NETWORKING.”

    Critical networking consist of meeting people with knowledge,  have other valuable connections, display a strong sense of character, have a trusted name in the  community and other social circles, known locally and maybe nationally. Example, if you are trying to get into corporate doors for speaking engagements you should be networking or connecting with folks in HR (Human Resources) not the Receptionist or Technician. The chances of you getting closer to a key decision maker would be better if someone in HR is seeing the value of what you offer and has discretionary time to listen or watch a demo or attend one of your FREE seminars or workshops.

    Make sure you are remembering to get the most bang out of the social networking events. In addition, to understanding EVERY event is NOT relevant for you to attend, so be strategic in your goings to get the full benefit. When you have developed the principal # 1 Building a solid relationship then you can move into establishing critical networking techniques that will in turn bring you credence to lock in that deal. You have been in the RIGHT PLACES at the RIGHT TIMES and have proven to KEY contacts you can bring the GOODS.

    I hope this information finds the proper application in your industry. Just remember to apply the tips and you should see results of a loyal relationship with your clients and those they refer to you developing.

    Next week we will cover understanding the value of referrals!

    Critical Networking

  • Date / Time:

    Surviving the Economy Concept # 1

    Last week, I talked about key factors that were essential for maintaining success during this difficult time. Comments were submitted by seasoned business owners in various industries. Well, we are going to examine each area beginning with BUILDING A SOLID BUSINESS RELATIONSHIP.

    The first step to success in any business venture is to build a solid business relationship. One may think,  it’s merely just an exchange of money and services. WRONG!

    When you are building a relationship, you are establishing trust, integrity, character, strong networking traits and so much more. When the initial point of contact is made  a show of  approval is in order to reach the next point. For example,  you maybe very knowledgeable about  the product or service,  along with that to die for smile, not to mention wearing that wonderful pin strip suit or the bright orange stilettos and matching jacket. In addition, to expressing all the selling points to the consumer and really following through with what your services or products claim to do. You are moving closer to sealing the DEAL!

    It ’s a wonderful concept when these things are accomplished because it sends a message that you are creditable. With credibility comes more work and more work equates to more income. Be willing to answer questions to bring clarity to your potential clients. If they asking, then they are thinking!  I have seen so many folks lose out because, they are impatient and not understanding how to send the message to the client that you are so important.

    Relationship- 1.means being related, connection, association

    2. a connection based on personal, business, political or other contacts

    KEY WORDS PEOPLE: related, connection, association

    If the consumer can’t relate to you why should they spend money with you over a  duration. I don’t know about you all but when I pay tuition for my son I must have a CONNECTION; otherwise it’s not going to last very long.

    Get to know your clients’  special dates, such as birthdays, anniversaries of business, milestones,favorite vacations spots, remember names, faces of their employees, communicating with clients just because, to see how things are going….not asking for anything but also offering to help them. It’s look like we are building a relationship here.

  • Date / Time:

    Surviving in this economy!

    Many small and mid size businesses are struggling during this rough economic time. I have witnessed some really great mom and pop businesses call it quits after years of getting by and just living comfortable. I have wondered how, they endured so long. When one decides to become a entrepreneur it takes much research, determination, personality, effort, hard work, finances and solid business practices.  Well, I took all those qualities and spoke with folks all around to find out the single most important trait that was their foundation. You are going to be amazed with the responses  I share with you, the summation of about 20-30 conversations which took place via phone, emails, and face-to-face meetings over a 3month period. I have listed the top comments many business owners have lived by for many years and  have remained in business for so long.

     

    1.Building a solid business relationship

    2. Critical networking

    3.Understanding the value of connections and referrals

    4.Being honest in business practices

    5.Having a great personality that shines

    6.Willing to give 

    These are some great tips to incorporate with any business. It’s important to make sure people understand who you are and what you represent. Branding is an idea or concept: which also encompasses image. Be mindful people are watching, talking, listening and deciding who they are going to trust with their money. Let’s make sure it’s you!

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