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Become That Guy

  • Broadcast in Relationships
Bright Side with Tekneshia

Bright Side with Tekneshia


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Michael Hurst is a dating coach, author and speaker based in Washington, DC.  His book Become That Guy: Become Irresistibly Attractive is a comprehensive resource for dating and self-development. Starting in high school Michael made a conscious effort to figure out what it took to become better when it comes to meeting women. While in college 11 years ago he discovered the early stages of what is now known as the Pickup Artist (PUA) movement which helped him develop more power and choice in his dating life with women.

His new book “Become That Guy” is a comprehensive resource toward dating and self-development based on over 11 years of  experience in the Pickup Artist/men’s self development community. Michael rediscovered the Men’s Pickup Artist Movement in summer 2007 when a woman he went home with had a copy of the book “The Game” on her bedside table.

The phrase “Become That Guy” refers to becoming the kind of guy who is naturally attractive to women. Learning to become more attractive to women is about more than just knowing what to do or say in a given situation. If a man creates a strong set of beliefs about himself s and about women that make him attractive, the skills and behaviors will tend to follow naturally from that.  Instead of being a guy who says things, you become that guy who is attractive.