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Is social media marketing worth it?

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TechnicalTidbits

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How can you measure -- and increase -- the ROI when you spend time on Twitter? Kyle Lacy, co-founder and CEO of Brandswag, a social media consulting and training firm, shares his best tips. The author of Twitter Marketing for Dummies, Kyle knows his way around social media. Tune in for this insightful episode of Technical Tidbits.

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