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Preparing for Online Holiday Shopping

  Broadcast in Internet

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Now we know you've gone to the store recently and seen holiday decorations everywhere. No we're not talking about Halloween decorations but Christmas decorations. Seems to come earlier and earlier every year. As get closer to the holiday season many of us are more likely to be part of Cyber Monday than Black Friday.

Our topic this week looks forward to the shopping we will be doing both in store and online. We'll look at strategies that smart retailers will use to lure in the social and mobile savvy as well as tips we can use to keep our information safe.

Panelists:
Magnus Hyttsten is Chief Technology Officer of DigitalRoute which provides next-generation mediation technology to the communications market. Digital Route analyzes the amounts of data from mobile users or retail shoppers, which is still a major challenge for many service providers, to apply real-time decision-making and increased sales and customer loyalty.
 
Martha Ferro Geller is Vice President of Strategic Accounts at Translations.com.  Martha speaks about how large retailers are strategically entering new consumer markets around the globe using language translation and localization that appeals to international customers.
 
Jeffrey Lyon is the president of Black Lotus, a leading distributed denial of service (DDoS) attack mitigation provider.. He talks about the evolution of DDoS attacks and how they work, as well as what Internet retailers can do to keep their websites available and secure during the business shopping time of the year, when uptime is paramount.

Tags:
translation services
social media marketing
online shopping
marketing techniques
ddos attack security
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