Tonight we chat with David Murray, Director of Social Media for Moncur Associates (@thinkmoncur) on the finer points of a social strategy for any sized business or nonprofit. Too often social media is perceived as a separate part of a company's marketing efforts. In an effort to see social media as a part of the 360 effort for any company, it's important to understand your KPI's and targets. He also discusses the bad experiences companies go through when working with the wrong people and some key questions to vet the right social media firm to help build your social strategies. Join Luis Sandoval and Jennifer Navarrete as we delve into these key efforts everyone should know.
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