Tara Kachaturoff interviews Lara Pearson - Part 2

Lara Pearson is the Chief Sustainability Officer and a Partner at Rimon Law Group, a triple bottom line, full service, hybrid law firm, where Lara leads the firm’s trademark practice and its Corporate Social Responsibility initiatives. She also is the Chief Pontificator at BrandGeek.net. Since 1999, Lara’s practice has focused exclusively on trademark and copyright issues including: IP identification; clearance; registration; transfers; dispute resolution; and litigation. Lara co-founded the Intellectual Property Law Section of the Nevada Bar and writes and speaks frequently about trademark and copyright issues. Lara's Mission is to cultivate brand protection strategies for values driven enterprises. Lara provides the best service by combining creativity, knowledge, and passion to evolve effective solutions to intellectual property issues, while educating and inspiring others through her concern for them & the natural environment.