CoffeeFest 2009 and World Tea Expo East 2009

CoffeeFest 2009 and World Tea Expo East 2009 - observations and impressions from a tea perspective.

Ron recently spoke at the conference on the use of analytics to better understand real sales performance and buying trends. Performance scorecards and dashboards can be developed and consulted regularly to graphically represent key metrics and support critical management decisions.

Segment includes an interview with Manjiv Jayakumar, Director, Qtrade Teas & Herbs. Manjiv shares his impressions of the show and highlights some of their new product launches, including mulling spices, instant green tea, and Fair Trade Certified herbs and spices.