Talking Motorcycles with Royal Enfield North American President Rod Copes

Royal Enfield is one of the biggest names in motorcycling in India and is the world’s oldest motorcycle company to be in continuous production, has named Rod Copes as its President for North America. Rod will now be responsible for driving the business in the United  States and Canada for Royal Enfield. With Copes on board Royal Enfield fully intends on rapidly expanding its brand in the US of A, which is also its top export market at present.

Royal Enfield NA President Rod Copes joins us for this episode of Talking Motorcycles to bring us up to speed on their plans for the North American market going forward. Their new distribution center is located in the heart of Milwaukee, Wisconsin. The new game plan includes factory owned retail stores. 

Rod Copes had a 20 year history with the Harley-Davidson Motor Company. His final position with Harley-Davidson was Director of Global Sales and Customer Service. This would appear an unlikely career path for a man with a Masters degree in engineering, He brings to Royal Enfield understanding of global markets as well as the North American market. 

We will discuss the current product line of 500cc long stroke powerplants and get some hints as to new models that may be in the pre-production phase.

As the fastest growing motorcycle brand in the world, Royal Enfield has a game plan for success in North America and we are excited to have the opportunity to go inside the mind of the man who will lead the charge in America!

Talking Motorcycles is powered by SOZO!

Special thanks to:

The Harley-Davidson Motor Company, Crosley Brands, Dunlop Motorcycle Tire, Bell Helmets and NextMotoChampion.com!