Do you have a great business idea? Do you wonder whether it can be a successful product or service? Concerned about what your competitors are doing? Do you even know who your competitors are? Wonder where the next opportunity is in your industry?
Our guest today, Seena Sharp, is president of Sharp Market Intelligence, a firm specializing in marketing information. Seena is also the author of Competitive Intelligence Advantage: How to Minimize Risk, Avoid Surprises and Grow Your Business in a Changing World.
She joins host Kelly Scanlon to talk about how market intelligence will save you valuable time, money and resources.
Seena reputation and passion for marketing have earned her mention in the trade and business press, including Peter Drucker’s Leader to Leader newsletter, Bloomberg Business, The Los Angeles Times, Nation’s Business, Inc, Marketing News, and more. She’s also been quoted in books “Competitive Intelligence by Larry Kahaner, and others.
Visit the Smart Companies archives to listen to more shows with host Kelly Scanlon.
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