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The Story Behind Glamajama's "Overnight" Success, with Heather Schuck

  • Broadcast in Entrepreneur
Kelly Scanlon

Kelly Scanlon


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In this episode, Heather Schuck, CEO and founder of the leading children’s brand Glamajama, shares how her children's fashion line has become a favorite of celebrities, how she's been able to get hundreds of boutiques throughout the states and overseas to carry the line, and how she got exclusive with Target, JCPenney, Sears, BuyBuyBaby, BedBathandBeyond, Amazon, Nordstrom, and Barneys.

Heather is a well respected and admired mom entrepreneur. Despite her lack of fashion or business experience, she was able to turn her failed eBay hobby into a multi-million dollar company with her uncompromising will, eagerness to learn, and endless determination. She's also the author of the Working Mom Manifesto.

In 2010, Heather launched the mom community website, glamaLIFE.com, a 50,000+ strong online community that encourages its members to indulge in the glama lifestyle and “embraceLIFE. getINSPIRED. beGLAMA.”

As you might expect, her greatest role is being a full-time, stay-at-home mom to her three young children.

Schuck’s work and story has been featured on the Today Show, Oprah, the Early Show, USA Today, Access Hollywood, Entertainment Tonight, Extreme Makeover: Home Edition, Fox & Friends, Only in America, Entrepreneur Magazine, and others.