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Howard Lewinter welcomes to the Wednesday Edition of Talk Business With Howard, Lisa Earle McLeod. Lisa is the author of the business book, Selling With Noble Purpose: How To Drive Revenue And Do Work That Makes You Proud.
Most people believe that money is the primary motivator for top salespeople and that doing good by the world is a distant second. That belief is wrong. A Noble Sales Purpose (NSP) reveals the difference between a sales force that's merely effective and one that's truly outstanding.
Lisa Earle McLeod is a sales leadership consultant and writes leadership commentary for Forbes.com.
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