Jon Ferrara: Social Selling, Social Business And CRM

Howard welcomes Jon Ferrara, the Founder and CEO of Nimble, to the radio show. Jon will be discussing with Howard how to effectively sell your product or service in today's business environment, social selling, CRM (customer relationship management) and success... plus what's new at Nimble, the leading CRM business tool.

A social entrepreneur at heart, Jon Ferrara founded GoldMine Software in 1989 where he served as the executive vice president of the company until it was sold in 2000. GoldMine is one of the best selling CRM products that helped pioneer the entire Sales Force Automation (SFA) and Customer Relationship Management (CRM) market. 

After selling GoldMine and watching the immense rise in power social media was experiencing, Ferrara entered the start up world again when he noticed a distinct lack of any products that effectively combined Relationship Management, Social Listening and Engagement, and Collaboration with Sales and Marketing. In 2009, Jon founded Nimble (http://www.Nimble.com) to create an extensive Social Business platform to fill this gap. 

Follow Jon on Twitter: @Jon_Ferrara

Follow Nimble on Twitter: @Nimble

Follow Howard Lewinter on Twitter: @HowardLewinter