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Brand Humanization - What, Why & How

  Broadcast in Business

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(347) 324-5041

#TChat Radio is all new on Tuesday, February 19, 2013, at 7:30 pm ET (4:30 pm PT).? 

Let’s demystify “brand humanization.” It’s a nice-sounding term, fluffy and a little sweet, but we need to figure out exactly what it stands for and how to make brand humanization happen. Social media facilitates the humanization of brands, making them seem more accessible to customers and candidates alike, but things can get messy really fast and the result doesn’t necessarily equal brand humanization. It's just, well, a marketing mess. When combining these two ingredients can you breathe true transparent life into brands?

This week on TalentCulture #TChat, we’re going to look into what that looks like and build the case for giving brands vibrancy and a human dimension. For reals.

Join co-creators and hosts, Meghan M. Biro and Kevin W. Grossman and their informative expert guest:? 

Jamie Notter (@JamieNotter) -- Consultant, Speaker and Author at JamieNotter.com. His latest book is called Humanize: How People-Centric Organizations Succeed in a Social World.
 
This will be a great show, so we hope to see you here!

Tags:
branding
brand humanization
marketing
employee engagement
customer service
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