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There are three ways for businesses to create more profits.
1) Make new sales 2) Increase frequency and 3) Increase the amount spent per transaction. The most direct influence on all three of these ways to increase your profits has to do with your communication with the client or prospect. After the first contact it is all about the follow-up. 90% of sales people do not follow up enough and are leaving cash on the table. Ouch!
On this weeks show we will talk about follow-up, why it is important and what are the best methods to carry it out.
Our guest for this show is Andrea Koochin.
Andrea has worked in marketing and promotion for the over 20 years. She has solid background in understanding client preferences through her extensive experience in market research, television production and infomercials with companies such as Time Life and Guthie Renker. Through her experience, she discovered that these large promotions treated people like numbers and often fell short and don’t communicate in a way that creates loyal customers. As a result, Andrea turned her focus from small to medium businesses to address the follow up process. This is what truly builds a relationship and Andrea is passionate about relationships.
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