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TALK WITH TAJ TONIGHT'S GUEST MISTER "GUERILLA MARKETING" RIKERS

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Rikers, better known as Mister "Guerilla Marketing," is the Director of Marketing for Ebbetts Fields Flannels (EFF)-parent company to Stall and Dean, Blue Route, Draper and Maynard clothing lines. He has outfitted the likes of Jay-Z, 50 Cent, T.I., J Holiday, Chamillionaire, Bun B, Eminem, Fat Joe, Young Jezzy, Trey Songz, R. Kelly, Busta Rhymes, Twista, OJ The Juiceman, Dave Chappell, Juelz Santana, Kanye West, Chris Brown, Derty Den, Shaquille O'Neal, Lebron James, Carmelo Anthony, and Tony Parker to name a few. Rikers is responsible for marketing direction, branding, and future of the in-house brands. Rikers is also a clothing manufacturer with over 16 years of experience, generating over $5B in retail gross from various companies such as Starter, Adidas, G-III, Reebok, Apple Bottom, and FUBU.

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