SORT BY Relevancy
The key to developing and implementing a low-cost earned media campaign is getting your target market to share your integrated marketing communications (IMC) across their perspective sphere of influence. The art of leveraging by aligning with the reach of others cannot be understimated relative to generating brand awareness, brand credibility, and brand loyalty for your organization - large, mid-level, or small. That is our focus on this edition of, “The Strategist Radio LIVE."
It’s time to get your attendees and their friends to do the work for you, and spread your marketing like a virus. Join us for a rundown of new media marketing tactics, onto a ride on The Gravy Train, and then dial in to share your thoughts on making your events go viral.
Special Guest(s): Suzanne Carawan, CEO and Interactive Marketing Expert, The Golden Goose Group
Yesterday's stunning NBA sanction against LA Clippers owner Donald Sterling occurred in record time after the recording of his racist rant went viral, once again proving the power of social media and the Internet. That was the impetus behind another meme that made the news this week, courtesy of the Heartland Institute. The problem is, they twisted the quote from revered comedian George Carlin so that it appeared he was endorsing their nihilistic anti-government point of view. And then the fun started. MOMocrats Cynematic, Karoli and Donna Schwartz Mills talk politics discussion from the progressive point of view. Produced by Engender Media Group.
Join NLPI RADIO USA with Kurt and Moe discuss the Paranormal viral videos and photographs. As we all have seen all over the ineternet many different photographs os of the Paranormal from UFO's Ghosts,Cryptids,Urban Legends, and Demons. We are going to discuss this issue and call out the ones we see as fake. Does social media hurt the paranromal or help it/ Thats what we are going to tackle . We really want your taker on this from the chatroom or call in at 619-924-0960.
Howard Lewinter welcomes to the Wednesday Edition of Talk Business With Howard , Stephen Voltz and Fritz Grobe (akaThe Coke and Mentos Guys). Stephen and Fritz are co-founders of EepyBird Studios - and the co-authors of the book: The Viral Video Manifesto: How Everything You Know Is Wrong And What Really Works. Stephen and Fritz will share with you how to get your company's videos noticed and go viral.
Social activist and domestic violence advocate Lyn Twyman returns to the program to discuss data protection for domestic violence victims.
I will also be interviewing author Tim Wendel about his new book, Down to the Lat Pitch:How the 1991 Minnesota Twins and Atlanta Braves Gave Us the Best World Series of All Time.
Nicolas Boillot is the CEO of HB Agency – an integrated marketing firm that works with multinational corporations such as HP and ING – and here are just a few of his tips for how companies of all size can “go viral”:
Chris Rothey, CEO of Radiate Media will show small business leaders how to establish an online presence, engage customers through social and mobile media and promote to the local audience that matters most to their companies.
Ralph Dangelmaier, president of Bluesnap talks about securing global payments when small businesses venture to marke overseas.
Amy Alkon's Advice Goddess Radio: "Nerd Your Way To A Better Life!" with the best brains in science.
Tonight’s show explores what drives word-of-mouth -- that sometimes free but always highly valuable person-to-person advertising and recommending of products, ideas, and behaviors.
My guest tonight, Wharton marketing professor Dr. Jonah Berger, will debunk the myths and lay out what the research says about how we can design products, ideas, and behaviors so people will talk about them. In other words, so they'll catch on.
Berger’s book we’ll be discussing is Contagious: Why Things Catch On.
Join me and all my fascinating guests every Sunday, 7-8 p.m. PT, 10-11 p.m. ET, at blogtalkradio.com/amyalkon or subscribe on iTunes or Stitcher.
My show's sponsor is Audible.com. Get a free audiobook download and support this show financially at no cost to you by signing up for a free 30-day trial at audibletrial.com/amya (It's $14.95 after 30 days, but you can cancel before then and have it cost you nothing.)
Please order my new book, the science-based and funny "Good Manners For Nice People Who Sometimes Say F*ck," -- only $9.48 at Amazon.
For small businesses, (and even enormous firms) blogging can be a high-value cost-effective practices, particularly when done near perfect. In fact, when done right, blogging can reinforce your brand, prospect and customer relations, and be shared (go viral) to measurably expand your audience reach. So, what does a near perfect look like? That is our focus on this edition of, “The Strategist Radio LIVE."
I am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in Silicon Valley. This show airs Thursdays at 3:30 PM PDT. We help marketing executives and their teams tell their most important company, product and customer stories to the world through fun, inspiring content.
This podcast is all about making marketing and content more human, fun and effective. We are a jargon-monoxide-poisoning free zone. Leave a comment on the blog. Follow Kathy
A Conference and Movement
It's time to bring the fun back to content marketing! Last June, I attended the first ever FunnyBizz Conference (this one in SF). And some, like me and my guest, David Nihill, co-founder of FunnyBizz, have backgrounds in comedy. Join me Thursday, Sept 11, at 3:30PM PDT when we chat about FunnyBizz, why marketing needs it, and how we might just be seeing a movement, thankfully.
David was born in Dublin, Ireland. After graduating with a Master’s Degree in Business in 2003, he moved to San Francisco where he worked for the Irish government; he has been involved with startup companies ever since. He is the Co-Founder of FunnyBizz Conferences, a community conference series helping content creators tap into the power of storytelling, comedy and improv to create better content. He is also the Founder of Comedy for a Spinal Cause. He has performed stand-up comedy at Northern California’s leading clubs including Cobbs and the Punchline even though most people don’t understand his accent.
“Other Ways to Viral Market.” Bots are software applications designed to perform an extensive range of automated tasks. Drawback – its also crowded with fillers that do not pertain to you and it burns out your people. Do it yourself or get others involved in doing it for you. Increase your web traffic significantly with Web visitor tracking – www.google.com/analytics (FREE) lets you know how your marketing campaigns are going. It lets you know how many visitors have been on your site, how long they stayed, what links they followed to get to your site, and how long they stayed. It even tells you the size of the computer screen they used.