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Interview: Dijit Media CEO, Jeremy Toeman, Discusses his Company's Acquisition by Viggle
Last week, social-TV loyalty-program company, Viggle, acquired Dijit Media, a company best known for its programming guidance app, NextGuide, and its TV tune-in tool, the Dijit Reminder Button. Financial terms of the deal were not disclosed. News of the acquisition came a little more than a month after Viggle announced the acquisition of Wetpaint, a social publisher that specializes in providing content to TV fans, for $30 million in cash and stock.
In this recorded interview with [itvt]'s editor-in-chief, Tracy Swedlow, Dijit Media CEO, Jeremy Toeman, discusses the acquisition, its significance for Viggle, the role that he and his eight-person team will play at that company going forward, and more.
"Second-Screen Content: Have We Created a Monster?" at TVOT NYC Intensive 2012"With new second-screen providers and apps coming online seemingly almost every day, the need for unique and original second-screen content is growing exponentially: Most second-screen providers are enhancing over 100 television channels, and they need to provide some kind of complementary content for each and every program. That literally means that they must generate more than 2,400 hours of content each day, every day--and that's only for one provider!This session--moderated by [itvt] columnist Rick Howe, the iTV Doctor--will explore the process of creating unique second-screen content, and examine the issues to which this new form of content gives rise. Among other issues, panelists will attempt to ascertain whether anybody can actually measure who is using second-screen content; explore whether there is a business model that can support the second-screen content business as currently defined; examine the ways in which the rise of second-screen content presents risks and challenges for programmers and advertisers; and attempt to forecast whether and how the second-screen content business needs to adapt in order to survive." Kevin Arrix, Chief Revenue Officer, Viggle David Cohn, Head of TV Partnerships, Shazam Meghann Sills Elrhoul, VP of Client Services and Analytics, Trendrr Rick Howe, The iTV Doctor (moderator) Anthony Rose, CTO, zeebox Ashley Swartz, Principal, Furious Minds Larry Taymor, CEO, ExMachina (US)The TV of Tomorrow Show 2013 will take place in San Francisco on June 25th and 26th. Tickets are available for purchase here.)
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