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When you see the world through your customers' eyes, you can integrate marketing and sales techniques to create more relevant value propositions.
Join Lisa Dennis, President of Knowledgence Associates, for a workshop on how to improve the value propositions you present to your buyers. Lisa will be working with samples submitted in advance by CONNECT! listeners, so don't miss this unique opportunity for no-cost, no-obligation support that big companies pay big money to get!
To send in your value proposition and get live feedback, e-mail your sales coach and host Deb Calvert at email@example.com before 2/17/14. Lisa and Deb will help YOU cut out continuances, put an ending to pending and stop stalling out!
in Self Help
Unique Value Proposition
Radio Talk on Saturday August 9th at 8 pm CDT.
Your business has a value proposition. There is something that you do that your client’s perceive as valuable enough to choose you over all of your competitors. There’s a reason your client’s buy what you sell and there is a reason they buy from you.
The reasons why people buy typically fall into three major buckets that, in sum, form the three rules of winning value propositions:
Potential buyers have a need to what you are selling. It has to resonate with them.
Potential buyers have to see why you stand out from the other available options. You have to differentiate.
Potential buyers have to believe that you can deliver on your promises. You have to substantiate.
It’s all about perception.
You need to find out which of your benefits are perceived to be most important to your prospects.
Too many sales organizations are very good at a game no longer being played. They have perfected the ability to consistently hit the target, but the target has changed. The Internet has essentially marginalized and neutralized their traditional value proposition.
In this interview with Rick Farrell, president of Tangent KNowledge Systems, learn how to differentiate yourself, create brand equity, and truly understand if your customer has a motivating reason to buy.
CONNECT! Online Radio for Professional Sellers strives to bring you guests each week with the expertise to help you cut out continuances, put an end to pending, and stop stalling out. To have your questions answered live on air, contact show host Deb Calvert before the broadcast via email at firstname.lastname@example.org. You can also call in live with questions, or use the broadcast's chat feature. After the show, download this and all our past episodes on iTunes at Connect1.
When Robert Handfield reached out to me regarding his new book The Procurement Value Proposition, I was obviously interested for a number of reasons.
To start, Handfield is considered to be a thought leader in the field of supply chain management, and is an industry expert in the field of strategic sourcing, supply market intelligence, and supplier development.
However, it is the focus of his latest book on procurement’s changing value proposition in the context of a more global viewpoint both from a geographic and practical standpoint.
Joining me today to talk about procurement’s “changing” value proposition is Dr. Robert Handfield.
Host: Bill Black Audio Library: www.ExitCoachRadio.com
Gary Spinks discusses employee preferences and needs and how your business can adapt to the changing employee landscape.
Once a start-up has been in business for a year or so it's time to revisit the company's value proposition. Rob Kelley, a Partner with Z2M4, which specializes in value based marketing for high tech companies, will discuss the analysis process that helps to create customer loyalty and develop a value proposition based on value rather than price.
Rob Kelley is a successful entrepreneur with over 30 years of product development and technical experience involving wide range of software, hardware, networking technologies and customer applications. He has co-founded 3 successful start-ups: Decisionism, Pyramid Technology Corp and Applied Computer Sciences Research. He has been in senior management at McDATA and at Rhythms Netconnections. At Rhythms, Rob's Products garnered the 1998 Inter@ctive Week/Interop award for "Most Innovative Use of Public Network". Rob has a B.S. Computers & Human Language, interdepartmental major combining Computer Science, Linguistics, Electrical Engineering and Mathematics and a M.A. Linguistics from Stanford University.
On May 27, my guest will be Christopher Kogler he founder and CEO of NarrativeIQ. Chris mentors some of the world’s top business leaders helping them discover & tell strategic business stories that inspire their employees and customers to action. Leaders’ strategies don’t just spring to life, they stick.
Early in his career Chris worked in television as the Creative Director for New York City’s world class cultural institution, Thirteen/WNET. During his 16 award-winning years at WNET, he developed his love of stories and his storytelling skills garnered 5 Emmy Awards and numerous international kudos. Clients included GE, GM, ABC and HBO.
In 2006, he founded STI Consulting. His goal was to build on his TV storytelling experience and work with companies changing the world. In 8 years, he has spearheaded change management initiatives, helped create a web design agency, led a state recognized business incubator & counseled clean tech entrepreneurs in such diverse areas as smart grid technology, food waste recycling & tidal energy. He enjoys helping companies succeed by teaching them how to discover and narrate their unique value proposition.
Today, he’s building upon this work and his love of storytelling by partnering with the international consulting firm, Anecdote, and incorporating their outstanding 6 month programs, Storytelling for Leaders and Storytelling for Sales, into his consulting practice. These programs help leaders in large and small organizations develop their story skills so they can effectively inspire and engage their troops to take action. In the process, their personal business stories humanize the corporation.
in Real Estate
Melanie Wright, interior designer and Principle of M Studios Inc, joins Vija and Ben to discuss, "Ten Ways to Dramatically Improve Your Curb Value" If you are listing your home, the first goal is to get the buyer into the house. It they pull up and your house looks dreary or blah, the buyer won’t be nearly as excited as they will be if you add some fresh pops of color, fresh landscaping and maybe pavers for a walk or a white picket fence. Melanie, discusses how to get the most "bang for your buck" and where to focus your attention to make the exterior of your home shine above the rest. Mleanie has practiced interior design in and around the Seattle area for more than 17 years. She works with builders and private clients to achieve fantastic design with exception functionality. She is an amazing colorist with a keen eye to great style and design. Melanie has worked with the Vija team on a variety of projects for the past 10 years.
Via Vija Real Estate Radio is a weekly show where we talk about what's buzzing in the Puget Sound real estate market and across the nation. Vija Williams is a well known real estate agent in the Seattle area and her husband co-host is also a Realtor in Seattle. Vija and Ben discuss consumer and industry related topics in a fast-paced, witty and entertaining way every Monday 9-9:30am PST live on air from the KKNW 1150AM studios in Seattle. Their show is simulcast on BlogTalkRadio/ViaVija.
Every week Yaron Brook reviews significant headlines that impact freedom in various forms. Commenting from a philosophical view that man's greatest value is self, he brings unique perspective to the conversation, always ending the show with a positive sense of life.
Join us today on Women Leading the Way Radio as Cecile Bereal, your host of Serving Up Diversity, interviews Jill Addison, On-line Video Producer at Jill Addison.com.
Jill loves blending the creativity of video production with the strategic thinking of online video marketing to attract new clients to your business. She saw how her husband had started his own video production company, and thought, “I bet I could do that!”
Cecile Bereal is your host of Serving Up Diversity, a show designed to showcase the value of diversity and inclusion in the workplace and to examine best practices among stellar companies striving for a cohesive and diverse workforce.
Good morning, good morning, GOOD morning!!!! Happy Monday morning to ya, welcome to the first day of June!!! We've made it to the half way through the year, mark, and it feels great!!! Six months going down, six more to go, and what have you done with your first six months. Well, me, I've conistently did my radio broadcast, here, since January 13, and just recentely started my video broadcast over at, http://www.ivlog.tv/user/redhawk, which is doing far more better than the radio version. The energy that is given AND received is so awesome, and my viewers have shown me that they do value my time, energy and everything else that they receive from the Hawkie, as they've actually planted monetary seeds into what I've been doing for the past week. Nothing like being shown appreciation, by way of the almighty dollar, which brings me to coming back over here. This will probably be the last week here at blog, in the capacity that I've been serving, for the past, almost six months. I'll probably reduce the show back down to a half hour, as I feel it's more beneficial to spend my time and energy, where I can see actual progress, in regards to my overall purpose. With that being said, I'll start the show in a few, and look forward to seeing what this show has in store for all of us.
When you are prepared to imagine, innovate, and risk within your gift set you are no longer living within the set standard of average! ~ Tracy Worley
Who are you inviting to the dance floor to innovate, collaborate, and have fun?
We all have risk and either we embrace it or do everything in our power to avoid it. Imagine the playground where a group of children are jumping off the top of the monkey bars and then there are the few who stand at the edge pacing waiting for the school bell to ring so they do not have to jump.
I want to encourage you to JUMP! Not in the sense of physical, mental, or spiritual harm but to really jump back into a childlike state and use your imagination, create, and innovate right where you stand. Ken Robinson states the risk of imagination eloquently, be prepared to be wrong. When you are prepared to risk, be wrong, and basically stand there looking like an idiot you are onto something!
The risk takers are the ones you watch rise to the next level, the risk takers are the ones who are creating original ideas.
What You Learned
Expectations | Client & Team
Leading Creativity and Value
"To create sustained innovation excellence..it is necessary to create innovation platforms and netowkrs of individuals within them where the selected innovative individuals can share with each other, be lead, and GROW." ~ Davila, Epstein, Shelton
You are meant to have a life and career of significance so embrace your natural gifts, talents, wisdom, and knowledge to create original ideas.
Look UP & OUT!
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