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Mention “Marketing Operations” and many Marketers think Technology or more specifically Marketing Automation. Typically, Marketing Operations assumes responsibility for marketing performance measurement, strategic planning and budgeting, process development, professional development, and marketing systems and data. Marketing technology are tools that make a Marketer’s life simpler. So how do Technology and Marketing Operations pair to build a modern marketing powerhouse?
Avoid Marketing Technology Mistakes: 5 Checkpoints for Proposal Process http://mopartners.com/marketing-technology-proposal-checkpoints/
Moving from Marketing Manipulation Madness to Marketing Operations 2.0 http://mopartners.com/manipulation-marketing-operations/
I wanted to take the time this week to share some great tools and information from our sponsors on the Marketing Technology Blog! It's just Doug today without all the pizazz of our normal shows with the team at Site Strategics and Edge of the Web Radio.
Our podcast discusses the latest marketing technology on the web. We frequently have leading marketers and the founders of marketing technology companies that we discuss these platforms with. Every week we provide guidance to marketing professionals - whether you're running your own company or you're a CMO at an international corporation - we always have information that you can use to increase the performance of your online marketing.
Technology is seen as the “Holy Grail” for streamlining marketing functions. Not so fast… Although Marketing Ops professionals recognize technology as a means to automate time consuming processes and tasks crucial to running successful marketing programs, realistically it’s only part of the solution. Companies that have deployed technology without investing in a marketing operations function to optimize it have discovered this reality the hard way. So assuming your company has taken the critical first step of establishing a dedicated MO function, what does the team need to do to optimize technology to enable a more efficient and effective business?
Getting Over Shiny Objects: Marketing Automation & Beyond - http://mopartners.com/getting-over-shiny-objects-marketing-automation-beyond/
The Myth that Marketing Automation Reveals Buyers’ Journeys - http://mopartners.com/myth-marketing-automation-reveals-buyers-journeys/
While working with the leading entrepreneurs in the Internet Marketing industry, Nikki realized that creativity was being stifled by to do lists, and productivity was waning from a lack of focus on high level tasks. She is not just another consultant, she is a virtual extension of your team; implementing the ideas, strategies, and campaigns that will bring your organization measurable growth and results.
Her strengths encompass Web Design/Development, Copy Writing, Editing, Digital Marketing Strategy, Social Media Campaign Creation and Implementation, Social Media Management, Blogging, Ghostwriting, and Brand Promotion/Strategy.
George LaRocque, Founder of InfluenceHR Chats with Rayanne
As the Technology World which supports Talent Acquisition and the Management of said Talent readies for the world's largest HR Technology Conference 7-10 OCT in Vegas, George LaRocque prepares for InfluenceHR, a full-day event held in Vegas on 6 OCT - spilling marketing secrets to and from CEOs, CMOs, and customer-facing executives who market and sell to the HR buyer. George just happens to be one of Rayanne's favorite people in the world, so this should be a fun conversation!
George and Rayanne discuss influence and how it impacts marketing and selling and whether or not there is such a thing as too much influence.
HR Latte is a fast-paced, quick hit show where you can expect not only surprises but the information you need to know for success in the world of talent management.
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Welcome to the Marketing Pulpit International, Pittsburg, PA, hosted by former NFL star, Anthony Griggs every Thursday at 10:30 am.
Anthony will be bringing you the motivation needed for you to succeed in business. The same tactics that have been proven to work on the grid-iron, also are very effective in the business arena.
The Marketing Pulpit is brought to you by Robert Gatewood, MBA and Gatewood Marketing. Tune in to the other shows (New York, Charlotte, Baltimore and DC) right here on BlogTalk Radio Mon - Thur, and on Radio-One's WOL 1450 AM on Fridays.
Is this the Beast Technology, NWO lawlessness on Prophecy Headline News 10-20-14
Beast Technology is featured in a special supplement to today’s show leads our Prophecy Headline News today. With this we find NWO, or New World Order Lawlessness where ignoring God’s laws along with the citizens who are the mere pawn’s in a global chess game designed to make them do whatever the elitist’s say....and much more
WIBR/WARN Ministry sites: www.warn-radio.com www.warn-usa.com www.wingswatchman.org www.dday4america.com
Looking ahead, how well will your marketing plan fit with… better yet, drive the corporate strategy? Is marketing acting with vision to demonstrate value or being viewed as overhead? Marketing Ops has a prime opportunity to contribute and shape company strategy. When marketing moves from operating in a tactical to strategic mode they gain value-center status. How does Marketing Ops equip Marketing to gain that coveted “seat” in the C-Suite?
Effective Approaches to Reaping Intended Results in Marketing - http://mopartners.com/reaping-intended-marketing-results/
The #1 Cost-Saving Strategy That 99% of Marketers Overlook - http://mopartners.com/cost-saving-strategy-marketers-overlook/
Episode 32 of Building Your Law Practice with Jim Thompson and Nick Augustine
Budgets, law firm marketing and business development. Why are lawyers so bad at running their firms like successful businesses? One major flaw in the business of law is taking all the net proceeds as profit and zeroing out the year without building a marketing budget and reserve. Many say five percent of projected annual receipts should be allocated for annual advertising, marketing and publicity efforts.
About this weekly show:
Referrals are the lifeblood of any business and especially for lawyers, so why is it that lawyers are not getting the referrals they need to grow their practice? Listen and learn to tips you can use today!
Brought to you in part by Members’ Choice Federal Credit Union in Denton, Texas on Unicorn Lake Boulevard. You may be eligible to join Members Choice if you live, work, worship or attend school in Denton or Argyle, Texas.
About Jim and Nick:
Jim Thompson is a retired lawyer who is well-known for helping attorneys get on track to earning more clients through simple cost-effective activities. Jim is the author of "Why Lawyers Fail To Get Referrals and What They Can Do About It"
Nick Augustine helps lawyers share tips and stories about their practice areas by writing their blog content, managing social media and producing Internet radio podcasts.
Take Action Get Profits with Michele Scism and her guest Rachel Parker & Laurie Burton
A self-described geek who can recite entire episodes of “South Park” by heart, Rachel Parker has had a passion for content ever since she was old enough to hold a crayon (purple, please). Throughout her 15-year marketing career — five of those years spent as a copywriter in one of Houston’s largest advertising agencies — Rachel has helped brands such as Reliant Energy, Hewlett Packard, AIG American General, and SYSCO Foodservice to connect with their customers. Over the years, she’s developed a distinct talent for being able tocommunicate in the voice of the client, often eliciting the comment “You get me, Rachel. You just get me.” http://www.resonancecontent.com
Laurie Burton is an internationally recognized innovator and author who has helped thousands of people improve their ability to communicate effectively, thereby creating more success in business and in life. The author of, Presenting You, Laurie’s techniques generate dramatic results in an amazingly short time from one-on-one coaching, to seminars, to corporate groups. Promoting the use of each individual’s unique passion, energy and animation, she encourages attendees to her workshops to be comfortable with themselves, creating more effective opportunities to lead, inspire, express, convince and sell! The author of, Presenting You, Laurie’s techniques generate dramatic results in an amazingly short time from one-on-one coaching, to seminars, to corporate groups
Peter Mingils with BuildingFortuneRadio.com will be interviewing the Chairman of MLMIA, Doris Wood. For nearly 30 years MLMIA has been a major force in defining the ethics, legalities and opportunities in Network Marketing. MLMIA has developed, facilitated and nurtured strong relationships between the industry and outside influences that affect its operations, including regulatory agencies, company management, software developers, educators, the press and the general public.
Dr. Ron Capps, aka the Nicheprof, talks about social media marketing with Ken English, the MediaMojoGuy.
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