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The goal of every entrepreneur is finding their perfect target market ... the one who loves them, their products and services. But how do you define it?
Knowing your target market is important not only for SEO aka search engine optimization but also for any other online marketing and social media efforts.
This week's guest is Mande White, a profit strategist at http://mandewhite.com/ and creator of more than a dozen "magic bullet" programs that help coaches, consultants and advisors get more clients, make more money and have more fun and freedom in their lives!
Mande is on a mission to help women redefine themselves as super women - women who can have it all - busienss they LOVE, working with clients they LOVE, great family relationships and enough time to take care of themselves!
This is an episode you don't want to miss when you are serious about finding your target market that loves you and your products!
Check out my upcoming free monthly webinars (1st Wednesday of the month) under the motto "The Hour of Powerful Women" where Cindy Buccieri, Kim Shivler, Megha Rodriguez and I share how women can maximize their online presence. Go to http://facebook.com/queengeeks for more info.
Go to my website SEO Expert Dagmar Gatell at http://dagmargatell.com for more info and check out my real life stories of entrepreneurs and what happens to them online nobody speaks about at http://facebook.com/dagmarsstorytales
It is extremely important that an entrepreneur create a customer profile so the target market of the business is clearly defined. The target market is formulated by an entrepreneur when starting a new business or introducing a new product into the marketplace. The marketing plan section of the business plan contains detailed information concerning the target market. A customer profile is created by selecting demographic and psychographic characteristics that reflect a customer who will most likely purchase the product or service. The target market is then continually monitored and analyzed for significant changes so the product or service can be altered if necessary. That is our focus on this edition of, "The Strategist."
Do you struggle with defining your ideal prospect? If so, join us for this practical interview with Ana Melikian who will give solid tips and techniques for defining your target market.
Ana Melikian, PhD, BCC, ACC works with self-employed professionals who hate marketing and selling. She loves to use metaphors to help her clients to focus on growing their businesses while making a difference. She is a Psychologist and an Elite-Level Book Yourself Solid Coach personally trained by the New York Times Best Selling author Michael Port, the creator of the Book Yourself Solid® system.
See more about Ana at AnaMelikian.com
What were the initial steps in defining your target market when your business first opened? Did you have a clear understanding of the target audience and who the paying clients really were?
Too often, the process of establishing a target market is a hit or miss approach and a business owner simply thinks that because THEY like the products and services, OTHERS will too.
A well orchestrated plan is a necessity in any business and is the topic of discussion with John Arnold, Executive Coach and Partner of The Human Capital Group. He talks to Mountaintop University as part of the Public Presence class and answers questions on targeting the right audience and how to define a solid marketing approach.
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OUTTRO MUSIC BY JACK T. BLUES
Companies need to evolve their sales and marketing strategies to identify, target, and engage their "perfect" prospects. To be able do this, marketers need to really understand who their customers are, where they go to solve problems, and how they make decisions. That is our focus on this edition of, “The Strategist Radio LIVE.”
I can't tell you how many times a month I hear "My target market doesn't use social media". This is especially true of any business who is looking to market to the aging population of senior citizens.
But this couldn't be further from the truth! Tune in today as Christopher shares some impressive statistics that prove the viability of using social media to attract our elders.
The Social Marketing Academy is brought to you courtesy of The Go! Agency. Every episode is packed with honest, straight-forward advice to get you started in the online marketing world.
Join Christopher Tompkins every weekday at 1pm EST to get the latest tips and tactics to stengthen your marketing strategy.
in Self Help
Entrepreneurs, leaders, students . . . are you ready to Release Your Power? Then tune into this show each morning at 7am(est) for topics that will help you release your power for you to achieve your greatest potential. Listen to the show by calling 347-945-7991 or simply log onto www.blogtalkradio.com/tlwshow. The show airs every Monday through Friday. Want to be a guest on the show? Attend the Release Your Power Leadership Training Program or Workshop and tap into your greatness and get the life you want. Grab a FREE coaching session and experience change in real time @ www.release-your-power.com. Thank you!
We all hear more and more about mobile apps but what is it, really? What are the benefits of owning a mobile app and how is it related to our search engine optimization aka SEO efforts?
Mobile app expert Lisa Soebe, owner of Limitless Social Media Management and Marketing at www.socialmedialimitless.com will share with us the basics of an mobile app, its benefits, and how we can use it to interact better with our customers. Lisa Soesbe's experience of 11 years in retail management gives her the ability to help her clients gaining more online visibility through multiple platforms. Building a mobile app to fulfill her clients needs for monetizing their online efforts are Lisa's gift. Also check out my upcoming free monthly webinars (every 1st Wednesday of the month) under the motto "The Hour of Powerful Women" where Cindy Buccieri, Kim Shivler, Megha Rodriguez and I (also known as the Queen Geeks) share how women can maximize their online presence. Go to http://facebook.com/queengeeks for more information.
Go to my website SEO Expert Dagmar G
I have spoken with SO many different companies over the years and have constantly been shocked at the number who couldn't adequately answer the following question: who is your exact target market.
If you are choosing Facebook, LinkedIn and Twitter to market your business - you need to really be able to answer this quickly as it has an extreme knock on effect across the board.
Tune in today as Christopher Tompkins gives you some tips to get started and some major reasons why they are important to all aspects of your social marketing.
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