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Most companies’ marketing efforts are neither efficient nor effective, because they don’t have a strategic basis on which to find a foothold. In other words, their advertising and other marketplace communications are not based on a solid brand strategy--a strategy that will illuminate the “one thing” that makes their offerings better or different or more relevant than the competition.
Having a solid brand will: deliver your message clearly, establish your business' credibility, connect your business with your target market, and solidify user loyalty.
In this episode we will be covering how to discover your brand, and target market.
Our guest, Lane Ethridge, is an International business owner, National Bestselling author, speaker and trainer, radio personality, and successful entrepreneur.
With the current state of the economy, having a well-defined target market is more important than ever. No one can afford to target everyone.
Small businesses can effectively compete with large companies by targeting a niche market.
Many businesses say they target "anyone interested in my services." Some may say they target small business owners, homeowners, or stay-at-home moms. All of these targets are too general.
To build a solid foundation for your business, you must first identify your typical customer and tailor your marketing pitch accordingly.
It’s the question every entrepreneur faces right after deciding what kind of business to launch: whom shall I serve? Good marketing requires specificity so that your ideal client will realize you’re speaking to her or him. But it can be a challenging process to identify specifically the audience you want to serve, and even more difficult to create an avatar that encapsulates your ideal client. Whether it’s because of your own lack of clarity or fear about getting too specific, you may hesitate to draw a narrow client niche. Join Jory and Julie to learn why a narrow target audience description is actually critical to business success, what you should consider in creating that description and a client avatar, and how frequently you should revisit your audience definition. We’ll share our mistakes and revelations as well as why we continue to revisit target market, and we’ll also explore the difference between the audience you serve and the audience to whom you market.
Julie A. Fleming, principal of Lex Innova Consulting, helps lawyers and other service professionals to create and implement innovative business development plans. She is the author of three books as well as numerous articles on topics such as business development, practice management, work/life balance, and leadership development. You can find out more about Julie at Lex Innova Consulting.
A professional coach and former attorney, Jory Fisher specializes in helping Christian leaders and entrepreneurs make the difference they're called to make and glorify God through success. Visit www.JoryFisher.com for more info, inspiration, and guidance.
Piano solo by David Nevue.
The goal of every entrepreneur is finding their perfect target market ... the one who loves them, their products and services. But how do you define it?
Knowing your target market is important not only for SEO aka search engine optimization but also for any other online marketing and social media efforts.
This week's guest is Mande White, a profit strategist at http://mandewhite.com/ and creator of more than a dozen "magic bullet" programs that help coaches, consultants and advisors get more clients, make more money and have more fun and freedom in their lives!
Mande is on a mission to help women redefine themselves as super women - women who can have it all - busienss they LOVE, working with clients they LOVE, great family relationships and enough time to take care of themselves!
This is an episode you don't want to miss when you are serious about finding your target market that loves you and your products!
Check out my upcoming free monthly webinars (1st Wednesday of the month) under the motto "The Hour of Powerful Women" where Cindy Buccieri, Kim Shivler, Megha Rodriguez and I share how women can maximize their online presence. Go to http://facebook.com/queengeeks for more info.
Go to my website SEO Expert Dagmar Gatell at http://dagmargatell.com for more info and check out my real life stories of entrepreneurs and what happens to them online nobody speaks about at http://facebook.com/dagmarsstorytales
What is your product? Who needs, wants, or cannot live without what you do for them? How do you undeniably know, with pinpoint accuracy, who your target market (audience/buyers) is and where this invaluable group of buyers hangs out? What is their age range? Where do they reside? What are their habits? What is their income level? How do they think, feel, and act? What are the needs, goals, or problems? What do they want and when do they want want it? How do you go about accurately defining your unique target market? That is our focus on this edition of, “The Strategist Radio LIVE."
It is extremely important that an entrepreneur create a customer profile so the target market of the business is clearly defined. The target market is formulated by an entrepreneur when starting a new business or introducing a new product into the marketplace. The marketing plan section of the business plan contains detailed information concerning the target market. A customer profile is created by selecting demographic and psychographic characteristics that reflect a customer who will most likely purchase the product or service. The target market is then continually monitored and analyzed for significant changes so the product or service can be altered if necessary. That is our focus on this edition of, "The Strategist."
Do you struggle with defining your ideal prospect? If so, join us for this practical interview with Ana Melikian who will give solid tips and techniques for defining your target market.
Ana Melikian, PhD, BCC, ACC works with self-employed professionals who hate marketing and selling. She loves to use metaphors to help her clients to focus on growing their businesses while making a difference. She is a Psychologist and an Elite-Level Book Yourself Solid Coach personally trained by the New York Times Best Selling author Michael Port, the creator of the Book Yourself Solid® system.
See more about Ana at AnaMelikian.com
What were the initial steps in defining your target market when your business first opened? Did you have a clear understanding of the target audience and who the paying clients really were?
Too often, the process of establishing a target market is a hit or miss approach and a business owner simply thinks that because THEY like the products and services, OTHERS will too.
A well orchestrated plan is a necessity in any business and is the topic of discussion with John Arnold, Executive Coach and Partner of The Human Capital Group. He talks to Mountaintop University as part of the Public Presence class and answers questions on targeting the right audience and how to define a solid marketing approach.
We all hear more and more about mobile apps but what is it, really? What are the benefits of owning a mobile app and how is it related to our search engine optimization aka SEO efforts?
Mobile app expert Lisa Soebe, owner of Limitless Social Media Management and Marketing at www.socialmedialimitless.com will share with us the basics of an mobile app, its benefits, and how we can use it to interact better with our customers.
Lisa Soesbe's experience of 11 years in retail management gives her the ability to help her clients gaining more online visibility through multiple platforms. Building a mobile app to fulfill her clients needs for monetizing their online efforts are Lisa's gift.
Want to learn more about SEO strategies? Become an SEO insider now and gain free access to our SEO audio training!
Do you know what happens when you systematically integrate thought-leadership with a world-class marketing strategy? You get an authoritative marketing force that is second to none. Not only does your brand get noticed today - your brand will be a notable force to be reckoned with SMARTLY and sustainably by your competition and your target market at large. How powerful is your business marketing strategy right now? What entrepreneur is not ready to arise to the next level of success? That is our focus on this edition of, “The Strategist Radio LIVE."
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