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The PINKtech IT Career Summit is an annual event that empowers, educates and enlightens women in the technology industry to connect with other success-driven women to solve industry challenges, create economic opportunities and elevate our peers.
Featured Guest: Felicia Phillip, @thePinkMogul, for more than 20 years, Felicia Phillips has been a catalyst in developing platforms that empower and educate entrepreneurs and professionals to come together to create economic opportunities. As the founder of a GLOBAL initiative (The PinkPower Institute) centered around economic empowerment for women, Felicia has dedicated her work to creating leaders who understand the importance of collaborative thinking, the importance of decreasing the gender gap in technology and providing the necessary resources for women in business. Her heart-centered mission is to open doors that will create more opportunities for women in technology, leadership positions in corporation and in business. As
Most companies’ marketing efforts are neither efficient nor effective, because they don’t have a strategic basis on which to find a foothold. In other words, their advertising and other marketplace communications are not based on a solid brand strategy--a strategy that will illuminate the “one thing” that makes their offerings better or different or more relevant than the competition.
Having a solid brand will: deliver your message clearly, establish your business' credibility, connect your business with your target market, and solidify user loyalty.
In this episode we will be covering how to discover your brand, and target market.
Our guest, Lane Ethridge, is an International business owner, National Bestselling author, speaker and trainer, radio personality, and successful entrepreneur.
With the current state of the economy, having a well-defined target market is more important than ever. No one can afford to target everyone.
Small businesses can effectively compete with large companies by targeting a niche market.
Many businesses say they target "anyone interested in my services." Some may say they target small business owners, homeowners, or stay-at-home moms. All of these targets are too general.
To build a solid foundation for your business, you must first identify your typical customer and tailor your marketing pitch accordingly.
How to Identify a target market for your fitness business and get the best clients for you.
Want to grow your fitness boot camp or personal training business? You need to Market, but most marketing will be a waste of time and money unless you do it right.
The best marketing requires you first identify your fitness niche and your target market for your boot camp, studio, CrossFit box, or personal training business.
In this podcast we give you some great tips on how to identify both your niche and your target markets.
The website mentioned in the podcast: http://fitnessbootcampcoaching.com
Fitness Pro Freedom
It’s the question every entrepreneur faces right after deciding what kind of business to launch: whom shall I serve? Good marketing requires specificity so that your ideal client will realize you’re speaking to her or him. But it can be a challenging process to identify specifically the audience you want to serve, and even more difficult to create an avatar that encapsulates your ideal client. Whether it’s because of your own lack of clarity or fear about getting too specific, you may hesitate to draw a narrow client niche. Join Jory and Julie to learn why a narrow target audience description is actually critical to business success, what you should consider in creating that description and a client avatar, and how frequently you should revisit your audience definition. We’ll share our mistakes and revelations as well as why we continue to revisit target market, and we’ll also explore the difference between the audience you serve and the audience to whom you market.
Julie A. Fleming, principal of Lex Innova Consulting, helps lawyers and other service professionals to create and implement innovative business development plans. She is the author of three books as well as numerous articles on topics such as business development, practice management, work/life balance, and leadership development. You can find out more about Julie at Lex Innova Consulting.
A professional coach and former attorney, Jory Fisher specializes in helping Christian leaders and entrepreneurs make the difference they're called to make and glorify God through success. Visit www.JoryFisher.com for more info, inspiration, and guidance.
Piano solo by David Nevue.
The goal of every entrepreneur is finding their perfect target market ... the one who loves them, their products and services. But how do you define it?
Knowing your target market is important not only for SEO aka search engine optimization but also for any other online marketing and social media efforts.
This week's guest is Mande White, a profit strategist at http://mandewhite.com/ and creator of more than a dozen "magic bullet" programs that help coaches, consultants and advisors get more clients, make more money and have more fun and freedom in their lives!
Mande is on a mission to help women redefine themselves as super women - women who can have it all - busienss they LOVE, working with clients they LOVE, great family relationships and enough time to take care of themselves!
This is an episode you don't want to miss when you are serious about finding your target market that loves you and your products!
Check out my upcoming free monthly webinars (1st Wednesday of the month) under the motto "The Hour of Powerful Women" where Cindy Buccieri, Kim Shivler, Megha Rodriguez and I share how women can maximize their online presence. Go to http://facebook.com/queengeeks for more info.
Go to my website SEO Expert Dagmar Gatell at http://dagmargatell.com for more info and check out my real life stories of entrepreneurs and what happens to them online nobody speaks about at http://facebook.com/dagmarsstorytales
It is extremely important that an entrepreneur create a customer profile so the target market of the business is clearly defined. The target market is formulated by an entrepreneur when starting a new business or introducing a new product into the marketplace. The marketing plan section of the business plan contains detailed information concerning the target market. A customer profile is created by selecting demographic and psychographic characteristics that reflect a customer who will most likely purchase the product or service. The target market is then continually monitored and analyzed for significant changes so the product or service can be altered if necessary. That is our focus on this edition of, "The Strategist."
Something big is going down March 2, 2016
a international Market shift will take place in the 8.1 Trillion Dollar Travel industry. It is called the VORTEX. What to Know more give me a call at 252-406-0774
This how the Vortex works. FOR EXAMPLE: You look up a hotel, car rental ,excursion package on Expedia, Travelocity or other online Travel website. It may come out to $1000. But on the Vortex its $950. So where will you book it? On the Vortex!! $50 can be your gas money!!! Access to the site is
If you choose to be a Surge365 Travel club Member you would have earned $400 commission!
There are 2 choices
??Be a Vortex User(FREE) and get good Travel Discounts.
??Or Be a Surge365 Travel Club member and get DEEP travel discounts and earn commission from people booking on your site!
It's a Win/win situation.
Be my guest in Richmond or Baltimore for Free and get the 411 on the VORTEX
EdCast founder and CEO Karl Mehta to discuss how one mobile education tool is reshaping how we approach entrepreneurship and education through real engagement?
Learn more about Don Mazzella's new book, An American Family Sampler.
The new fall edition of Small Busines Digest is now available here.
During this hour with Marnie and special guest, Kathy Ide, you'll discover...
The secrets of proofreading your manuscripts for typos and other errors
The industry-standard reference guides for punctuation, usage, grammar, and spelling
The differences between punctuation rules for books, articles, and magazines
Reasons it’s important to carefully proofread everything you send out (including e-mails)
The most common punctuation errors writers make
Commonly misused words
The funniest type of grammar mistake
Commonly misspelled words—not the ones you’d think!
Kathy Ide, author of Proofreading Secrets of Best-Selling Authors and editor/compiler of the Fiction Lover’s Devotional series, is a full-time freelance editor/writing mentor, working with new writers, established authors, and book publishers. For more about Kathy, visit www.KathyIde.com.
Creating a ripple effect in your marketing and making your mark for a greater impact doesn't have to be hard. Once you learn how to simplify your marketing efforts you will be able to make your marketing mark with ease.
In this segment of Make Your Marketing Mark, Cross Niche Marketing Journalist, Alicia Nicole Waters! introduces special guest Tammy Richie, who will be sharing about herself, her services and how she is helping individuals to make their marketing mark.
Learn more about Tammy below.