SORT BY Relevancy
Most companies’ marketing efforts are neither efficient nor effective, because they don’t have a strategic basis on which to find a foothold. In other words, their advertising and other marketplace communications are not based on a solid brand strategy--a strategy that will illuminate the “one thing” that makes their offerings better or different or more relevant than the competition.
Having a solid brand will: deliver your message clearly, establish your business' credibility, connect your business with your target market, and solidify user loyalty.
In this episode we will be covering how to discover your brand, and target market.
Our guest, Lane Ethridge, is an International business owner, National Bestselling author, speaker and trainer, radio personality, and successful entrepreneur.
The goal of every entrepreneur is finding their perfect target market ... the one who loves them, their products and services. But how do you define it?
Knowing your target market is important not only for SEO aka search engine optimization but also for any other online marketing and social media efforts.
This week's guest is Mande White, a profit strategist at http://mandewhite.com/ and creator of more than a dozen "magic bullet" programs that help coaches, consultants and advisors get more clients, make more money and have more fun and freedom in their lives!
Mande is on a mission to help women redefine themselves as super women - women who can have it all - busienss they LOVE, working with clients they LOVE, great family relationships and enough time to take care of themselves!
This is an episode you don't want to miss when you are serious about finding your target market that loves you and your products!
Check out my upcoming free monthly webinars (1st Wednesday of the month) under the motto "The Hour of Powerful Women" where Cindy Buccieri, Kim Shivler, Megha Rodriguez and I share how women can maximize their online presence. Go to http://facebook.com/queengeeks for more info.
Go to my website SEO Expert Dagmar Gatell at http://dagmargatell.com for more info and check out my real life stories of entrepreneurs and what happens to them online nobody speaks about at http://facebook.com/dagmarsstorytales
What is your product? Who needs, wants, or cannot live without what you do for them? How do you undeniably know, with pinpoint accuracy, who your target market (audience/buyers) is and where this invaluable group of buyers hangs out? What is their age range? Where do they reside? What are their habits? What is their income level? How do they think, feel, and act? What are the needs, goals, or problems? What do they want and when do they want want it? How do you go about accurately defining your unique target market? That is our focus on this edition of, “The Strategist Radio LIVE."
It is extremely important that an entrepreneur create a customer profile so the target market of the business is clearly defined. The target market is formulated by an entrepreneur when starting a new business or introducing a new product into the marketplace. The marketing plan section of the business plan contains detailed information concerning the target market. A customer profile is created by selecting demographic and psychographic characteristics that reflect a customer who will most likely purchase the product or service. The target market is then continually monitored and analyzed for significant changes so the product or service can be altered if necessary. That is our focus on this edition of, "The Strategist."
Do you struggle with defining your ideal prospect? If so, join us for this practical interview with Ana Melikian who will give solid tips and techniques for defining your target market.
Ana Melikian, PhD, BCC, ACC works with self-employed professionals who hate marketing and selling. She loves to use metaphors to help her clients to focus on growing their businesses while making a difference. She is a Psychologist and an Elite-Level Book Yourself Solid Coach personally trained by the New York Times Best Selling author Michael Port, the creator of the Book Yourself Solid® system.
See more about Ana at AnaMelikian.com
What were the initial steps in defining your target market when your business first opened? Did you have a clear understanding of the target audience and who the paying clients really were?
Too often, the process of establishing a target market is a hit or miss approach and a business owner simply thinks that because THEY like the products and services, OTHERS will too.
A well orchestrated plan is a necessity in any business and is the topic of discussion with John Arnold, Executive Coach and Partner of The Human Capital Group. He talks to Mountaintop University as part of the Public Presence class and answers questions on targeting the right audience and how to define a solid marketing approach.
We're coming to a close on 2014 and ready to jump feet first into 2015. Are you ready? Do you have your marketing plan layed out and ready for action at the beginning of the year? If not, or if it's not quite complete, you're going to want to join us in this episode where we talk about the most important marketing startegies and marketing plans for 2015. We'll cover Social Media, Content Marketing, Relationship Marketing, How to Reach your Audience in new ways, and how to make the most out of what you're already doing in your marketing.
Companies need to evolve their sales and marketing strategies to identify, target, and engage their "perfect" prospects. To be able do this, marketers need to really understand who their customers are, where they go to solve problems, and how they make decisions. That is our focus on this edition of, “The Strategist Radio LIVE.”
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Plaid for Women radio is produced to give you information, advice and resources to be YOUR wise advisor. Our goal is to help you achieve your goals, gain influence, and be heard.
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LET’S GET SOCIAL!
OUTTRO MUSIC BY JACK T. BLUES
I can't tell you how many times a month I hear "My target market doesn't use social media". This is especially true of any business who is looking to market to the aging population of senior citizens.
But this couldn't be further from the truth! Tune in today as Christopher shares some impressive statistics that prove the viability of using social media to attract our elders.
The Social Marketing Academy is brought to you courtesy of The Go! Agency. Every episode is packed with honest, straight-forward advice to get you started in the online marketing world.
Join Christopher Tompkins every weekday at 1pm EST to get the latest tips and tactics to stengthen your marketing strategy.
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