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Most of the social media platforms now provide robust data and analytics. Our clients ask us regularly about how to use their data to make content decisions.
5 key platforms you need to focus on:
5 key items for your weekly social snapshot:
1) Top performing post
-determine you top performing posts on Facebook by visiting Facebook Insights and on Twitter by going to Twitter Analytics
-Use Twitter Advanced Search
3) Audience Growth
-follower increase week over week
-is the content you are posting leading to growth
-keeping track of your numbers is important week over week
-Psychographics over demographics
-make sure your social media demographics correlates with your brand demographics
-ensuring that your social media objectives are leading to actual results. Focus on tracking the audience path through your ecosystem.
Focus on the top level data rather than trying to get to detailed.
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Next week we discuss emerging social media platforms: Snapchat, Vine, Tinder, and a little bit about 4 Chan
Most of the world is on some type of social media... whether it's Twitter, Facebook, Instagram, Google+ or many of the other sites out there, we are putting our lives out for the world to see. But do you know how to use social media correctly?
Are you one the "friend" that posts all the inspirational and religeous quotes? "Only God Can Judge Me"
Are you the one that posts all the time about what you are doing, where you are and who you are with? "Good Morning! Just finished my work out, bout to eat my EXTREMELY healthy breakfast, take a shower and go to work! OMG BTW guys!!! I stubbed my toe lastnight and I think it's broken... (With John Smith)"
Or are you the one posting pics of weird rashes asking: "What is this?"
There are so many "types" of people out on social media. But what was social media made for? Did the 4 guys who created Twitter do it because they want to know what kind of sandwich you're eating? No!
Let's discuss how to use social media correctly.
Host: VJ Smith
Co-Host/Producer: Erica Brady
We start off the show by answering the question we get asked most by our potential clients (and basically everyone else), "Do I actually need social media?" The short answer: you may not but your media brand absolutely does.
Link to our deck we discuss on the show: http://bit.ly/jumpwiresocialmediapkgs2015
We discuss 8 examples of how media brands we work with are using social media today:
Increasing ratings, views, referrals, subscribers, revenue, ARPU, downloads, etc.
Data collection & analysis
New business & lead generation
Reinforcing your brand online
Audience feedback & engagement
Marketing opportunities & trend analysis
Employee recruitment & retention
Although Twitter began doing business on March 21, 2006, entrepreneurs still find themselves confused as to how to make the most of their Twitter activities. Amassing an ever-evolving base of Twitter followers is about how we strategically plan our Twitter engagement initiatives. Certainly, we must realize that quality trumps quantity, but nonetheless, we must perpetually continue to constitute our social media follower pipeline. That is our focus on this edition of, “The Strategist Radio LIVE."
This show will tak you on a journey with our entreprneurs who decided to start their day with talk show host Lori Wilk at a live event in Boynton Beach, Florida to participate online on social media platforms. These entrepreneurs didn't want to just talk about social media, they wanted to actually get things done. We'll tak you though the activities that we did with the group and have you participate with us. We'll tak you through the participation on these social media platforsm so that you can grow your social media reach and influence faster andmore efficiently with a marketing plan and a strategy Topics of today's session include: Twitter.com, Facebook.com, LinkedIn.com, About.me, Digg.com, Swayy.co, Scoop,it, Dlvr.it, Stumbleupon.com and Pinterest.The group will encourage you to use #Hashtafs. Join our live conversation at 347.237.5638
You can connect with our show host, Lori Wilk on Twitter@Successipes. Tune-in to Lori's Shows and interviews with entrepreneurs to executives on www.BYLNetwork.com
Learn how to use Twitter and Facebook to find jobs, optimize your profile for search engines, useful hashtags, and hiring companies to follow.
Dr. Ron Capps is a communications professor at a midwestern university. He's been online since the late 1980s, so he has seen a number of businesses come and go. From the rise and fall of MySpace to the continual rise of Facebook, social media has become a mainstream method of marketing. But the platforms change, as do the rules.
Join the Nicheprof for a quick update on social media applications he is working with, and learning about.
The show is hosted by Ken English, aka the MediaMojoGuy.
This week we will preview an upcoming event with the Houston Franchise Association featuring a panel discussion on Social Media for Franchises with your Social Geek Radio hosts Deb Evans and Jack Monson!
Our guest will be Jason Duncan, President of the Houston Franchise Association who will tell us about the group and what's new with his franchise tech firm, ManagerComplete.
Join us live Wednesday at 8pm ET / 7pm CT!
Are you struggling to brand yourself effectively on social media? But who is truly to blame: Facebook, LinkedIn, Twittter.....or you?
Join host Christopher Tompkins as he shares his tips to creating a brand that delivers impact online.
The Social Marketing Academy, presented by The Go! Agency, is your ongoing classroom for all of the social media topics that you want to learn more about. Host Christopher Tompkins, CEO of The Go! Agency, will be covering a wide array of topics from how to get your business step up using social media to more advanced tactics and techniques. Tune in live or on-demand to take full advantage of all of the social media marketing information provided in each show. Visit The Go! Agency online for more details: http://www.thegoagencyusa.com
Dr. Ron Capps is a communications professor in Missouri. He follows trends in social media, with both a classroom and person perspective. Teaching college age, and some older students, about the evolution of social media has taught the Nicheprof a lot about personal, and corporate, brand management. He uses the skills he has developed for clients, demonstrating that content is king, and you can index well with a variety of extensions, if you know what to do, and do it.
The show is hosted by Ken English, the mediamojoguy, who has developed an interest in video production, using digital to video platforms such as Animoto and Photodex, as well as sketch platforms that include EasySketchPro2, VideoMakerFX and Explaindio.
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