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Most of the social media platforms now provide robust data and analytics. Our clients ask us regularly about how to use their data to make content decisions.
5 key platforms you need to focus on:
5 key items for your weekly social snapshot:
1) Top performing post
-determine you top performing posts on Facebook by visiting Facebook Insights and on Twitter by going to Twitter Analytics
-Use Twitter Advanced Search
3) Audience Growth
-follower increase week over week
-is the content you are posting leading to growth
-keeping track of your numbers is important week over week
-Psychographics over demographics
-make sure your social media demographics correlates with your brand demographics
-ensuring that your social media objectives are leading to actual results. Focus on tracking the audience path through your ecosystem.
Focus on the top level data rather than trying to get to detailed.
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Next week we discuss emerging social media platforms: Snapchat, Vine, Tinder, and a little bit about 4 Chan
Most of the world is on some type of social media... whether it's Twitter, Facebook, Instagram, Google+ or many of the other sites out there, we are putting our lives out for the world to see. But do you know how to use social media correctly?
Are you one the "friend" that posts all the inspirational and religeous quotes? "Only God Can Judge Me"
Are you the one that posts all the time about what you are doing, where you are and who you are with? "Good Morning! Just finished my work out, bout to eat my EXTREMELY healthy breakfast, take a shower and go to work! OMG BTW guys!!! I stubbed my toe lastnight and I think it's broken... (With John Smith)"
Or are you the one posting pics of weird rashes asking: "What is this?"
There are so many "types" of people out on social media. But what was social media made for? Did the 4 guys who created Twitter do it because they want to know what kind of sandwich you're eating? No!
Let's discuss how to use social media correctly.
Host: VJ Smith
Co-Host/Producer: Erica Brady
Although Twitter began doing business on March 21, 2006, entrepreneurs still find themselves confused as to how to make the most of their Twitter activities. Amassing an ever-evolving base of Twitter followers is about how we strategically plan our Twitter engagement initiatives. Certainly, we must realize that quality trumps quantity, but nonetheless, we must perpetually continue to constitute our social media follower pipeline. That is our focus on this edition of, “The Strategist Radio LIVE."
With millions of people on various social media networks every day, getting your message heard can be a tricky thing.
Millions of people trying to shout over each other to “buy my thing”! Is it even worth it to try?
You bet it is! Social media is a powerful tool when used properly.
Garin Kilpatrick is a digital marketing strategist who has learned the secret to rising above the sea of voices and getting his message heard. He shares those secrets with us in this episode.
For many years only a few people made money directly from their social media platforms. Now that is beginning to change.
On the show this week we discuss how to set up your social media platforms to make money. We also asked for questions during our last podcast and we will also discuss this one from @Iconoclastic_Au
They asked:"Hi @gavinmcgarry and #socialmediachaos team. Next ep can we talk about monetizing social content in multiple international markets?"
Are you making the most of Youtube?
Google Cash author has including Youtube in this simple guide to making money online using Google.
Are you using Youtube as part of your sassy Social Media strategy?
Your Youtube videos can:
convert prospects to customers
create root content for re-purposing (thanks to Alex Mandossian for this concept)
You can download Google Cash now to read on your iPad now from itunes.com/author/sidrashaukat.
Every franchise brand wants to find qualified franchise candidates. Today, franchise candidates are using the internet to gather information and validate brands. In the 2014 Annual Franchise Franchise Development Report from Franchise Update, 42% of leads come from the internet. Join Deb Evans and Jack Monson along with their guest Leslie Kuban, FranNet Franchise Consultant and Franchisee to learn more about the role social media plays in franchise lead generation.
Join us on Facebook
Follow us on Twitter: Deb, Jack and Leslie
Running a social campaign with all the right bells and whistles needs a plan. Deb Evans and Jack Monson invited Haley Connor, Marketing Manager, Pinot's Palette to discuss their recent campaign .... to name their pig!
Visit Pinot's Palette: www.pinotspalette.com and www.facebook.com/PinotsPalette
Tweet with us using #SocialGeekRadio and join the Facebook conversation: www.facebook.com/socialgeekradio
in Self Help
Lena L. West is the leading expert on how women entrepreneurs can monetize social media. She is also the Founder of InfluenceExpansion.com, the home of the Influence Expansion Academy, the only social media mastermind program created specifically for women entrepreneurs.
⇑ Full Bio
As the CEO & Chief Social Media Strategist of Influence Expansion, Lena L. West has helped thousands of entrepreneurs profit from the power of Social Media and the Internet.
A certified technical expert Lena learned about the intricate aspects of computers and networking while consulting with Fortune 500 companies such as IBM, Pitney Bowes, Philips Magnavox, Hyperion Software and MasterCard International. After cutting her ‘technical teeth’, she founded xynoMedia (now Influence Expansion) in 1997.
Lena is the winner of several business awards, among them: The Network Journal’s “40 Under Forty”, AlleyCat News’ “25 Women of Silicon Alley”, The Women’s Congress’ Entrepreneurial Champion for Women in Business and was dubbed an “Entrepreneurial Hero” by NCWIT. She has also been featured on CNN, with Gayle King on CBS This Morning and as the cover story for publications such as The Westchester County Business Journal and Black Enterprise.
She writes and speaks regularly about the merits and potential pitfalls of social media by sharing her expertise about social media and business growth via her regular column for the Huffington Post and ChamberofCommerce.com. Lena is also a former columnist for FastCompany.com and Entrepreneur Magazine. She has spoken on Capitol Hill and for organizations such as American Express, Wharton School of Business, SCORE, National Investor Relations Institute (NIRI), Syracuse University and The Learning Annex.
Is social media still a mystery to you?
You know you need it...but you just don't get it.How can putting out a small sentence build your business?
What do you say? Where and how often?
It's time you learn the do’s and don’ts of building a social media brand, how to create a blog, and determine your best social media platform, and build a following in just one hour a day.
Make social media the #1 marketing tool in your small business.
Melinda Emerson is a pioneer in social media marketing who is also the social media columnist for the New York Times. She's going to tell us how she became SmallBizLady and how you can become a social media ninja too.