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Dr. Ron Capps is a communications professor at a midwestern university. He is also a respected online marketing consultant who has placed an emphasis on social media in recent years. He is known online as the "nicheprof."
The show is hosted by Ken English, aka the MediaMojoGuy, and one of the Nicheprof's students.
We're back your favorite Urban Fiction News Radio Hosts K.C. Baylor and Santiago. Today's topic is showing you how to use Social Media to Effectively Sell more Books. We are going to give you some good tips and information you can use to start right away.
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Most of the social media platforms now provide robust data and analytics. Our clients ask us regularly about how to use their data to make content decisions.
5 key platforms you need to focus on:
5 key items for your weekly social snapshot:
1) Top performing post
-determine you top performing posts on Facebook by visiting Facebook Insights and on Twitter by going to Twitter Analytics
-Use Twitter Advanced Search
3) Audience Growth
-follower increase week over week
-is the content you are posting leading to growth
-keeping track of your numbers is important week over week
-Psychographics over demographics
-make sure your social media demographics correlates with your brand demographics
-ensuring that your social media objectives are leading to actual results. Focus on tracking the audience path through your ecosystem.
Focus on the top level data rather than trying to get to detailed.
Download Snapchat App
Next week we discuss emerging social media platforms: Snapchat, Vine, Tinder, and a little bit about 4 Chan
So what is retargeting and just how does it work? Retargeting is a cookie based form of advertising that uses simple code to allow you to anonymously follow your audience online and get in front of them strategically. You know those people who came to your website and then left without doing anything? Retargeting keeps you from losing them completely and allows you to get in front of them again! This advertising strategy directs your message at people who have already expressed an interest in your brand, thus increasing the effectiveness of your ads.
Janice Clark,owner of BizMSolutions hosts Social Media Help Not Hype and gives you a gloves off 30 minute podcast to build your business and your brand. Tune in for the Word of Mom Radio business spotlight Tuesday 10amPT/1pmET and anytime in archive for show that make your small business look BIG!
Thanks to our show sponsors Sane Spaces and Daphne Clark Hudson. Meet them and all of our sponsors in our Mompreneur Marketplace on our website.
We hope you will connect with us on Facebook and Twitter and email email@example.com with questions and comments.
THIS COULD BE ONE OF THE MOST IMPORTANT SHOWS YOU LISTEN TO!! IF YOU HAVE CHILDREN, OR YOU YOURSELF ARE "ADDICTED" TO YOUR PHONE AND SOCIAL MEDIA, LISTEN UP. IT IS AFFECTING YOUR HEALTH IN A BIG WAY..AND WE WILL LOOK INTO THIS AND MUCH MORE..SHARE THIS SHOW WITH OTHERS..PLEASE!
Dr. Ron Capps is a communications professor at a midwest university. He is an avid social media marketer and works with a variety of clients for online marketing an promotion.
The show is hosted by Ken English, an online marketing consultant with a video focus.
Dr. Capps will talk about his 68th Birthday Bundle of Social Media and other projects, including a special Facebook bundle of information products.
in Self Help
NOTE: Monday's show (10Aug2015) was abruptly cut off due to technical issues.
We'll be continuing the awesome and informative discussion with Wendy on a special airing 12-Aug-2015 at 6pm.
Join me for Twitter Power: How to Leverage Social Media to Enhance Your Brand and Grow Your Business with my special guest, Joel Comm. Joel is the New York Times best-selling author of The AdSense Code, Stories from the World’s Most Successful Entrepreneurs, KaChing: How to Run an Online Business that Pays and Pays and Twitter Power 2.0. A pioneer of the world wide web, Joel has been building profitable online businesses for 20 years. He has also written over 40 ebooks. Joel has appeared in The New York Times, on Jon Stewart’s The Daily Show, on CNN online, on Fox News, and many other places.
You know social media has changed the way the world works. We get our news and information in 140 character bursts from Twitter or on the "trending topics" section on Facebook. At one time this seemed like a very positive thing, but now? Maybe not so much. Everyone is so focused on creating buzz and going viral and getting clicks that the substance is all gone! Well, not on IWS Radio dammit!
Matt-Man and Jayman are going to discuss the ways that social media has changed the world. Both the good and the bad. It's brought us all closer together and given people all over the world the chance to connect. It has also torn us apart as discussion usually devolve into name calling arguments with everyone just trying to shout the other side down. This is just so sad. How did this happen? Matt and Jay have a few theories on this and will break it all down this week.
How hard is to "go viral" and why is everyone so desperate to do so? Why won't Miley Cyrus re-tweet Jayman? Which social media site is the best? How dead are blogs? Are podcasts dead? Is all about Periscope and Vine and Instagram now? It all changes so fast and it takes social media gurus like Matt and Jay to keep it all straight.
As always Canadian Bureau Chief Jamie Mapleleaf and some members of the IWS Players will be along to entertain and inform you. And as always we'll be taking YOUR CALLS @ 661.244.9852 so be sure to join us for all the fun and games!
Dr. Ron Capps is known online as the Nicheprof. He's a communications professor with an interest in social media.
During the past few years, he has conducted a Birthday Bonanza promotion, offer hundreds of social media products to people who want to learn more, and hopefully, earn more.
The show is hosted by Ken English, aka the MediaMojoGuy.
For more information, check out: Lenq.me/68thbdb
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