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Most of the social media platforms now provide robust data and analytics. Our clients ask us regularly about how to use their data to make content decisions.
5 key platforms you need to focus on:
5 key items for your weekly social snapshot:
1) Top performing post
-determine you top performing posts on Facebook by visiting Facebook Insights and on Twitter by going to Twitter Analytics
-Use Twitter Advanced Search
3) Audience Growth
-follower increase week over week
-is the content you are posting leading to growth
-keeping track of your numbers is important week over week
-Psychographics over demographics
-make sure your social media demographics correlates with your brand demographics
-ensuring that your social media objectives are leading to actual results. Focus on tracking the audience path through your ecosystem.
Focus on the top level data rather than trying to get to detailed.
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Next week we discuss emerging social media platforms: Snapchat, Vine, Tinder, and a little bit about 4 Chan
Most of the world is on some type of social media... whether it's Twitter, Facebook, Instagram, Google+ or many of the other sites out there, we are putting our lives out for the world to see. But do you know how to use social media correctly?
Are you one the "friend" that posts all the inspirational and religeous quotes? "Only God Can Judge Me"
Are you the one that posts all the time about what you are doing, where you are and who you are with? "Good Morning! Just finished my work out, bout to eat my EXTREMELY healthy breakfast, take a shower and go to work! OMG BTW guys!!! I stubbed my toe lastnight and I think it's broken... (With John Smith)"
Or are you the one posting pics of weird rashes asking: "What is this?"
There are so many "types" of people out on social media. But what was social media made for? Did the 4 guys who created Twitter do it because they want to know what kind of sandwich you're eating? No!
Let's discuss how to use social media correctly.
Host: VJ Smith
Co-Host/Producer: Erica Brady
Although Twitter began doing business on March 21, 2006, entrepreneurs still find themselves confused as to how to make the most of their Twitter activities. Amassing an ever-evolving base of Twitter followers is about how we strategically plan our Twitter engagement initiatives. Certainly, we must realize that quality trumps quantity, but nonetheless, we must perpetually continue to constitute our social media follower pipeline. That is our focus on this edition of, “The Strategist Radio LIVE."
This week we will preview an upcoming event with the Houston Franchise Association featuring a panel discussion on Social Media for Franchises with your Social Geek Radio hosts Deb Evans and Jack Monson!
Our guest will be Jason Duncan, President of the Houston Franchise Association who will tell us about the group and what's new with his franchise tech firm, ManagerComplete.
Join us live Wednesday at 8pm ET / 7pm CT!
Are you having trouble creating content for your social media campaigns on a regular basis? Let host Christopher Tompkins share his insider tips on today's episode!
The Social Marketing Academy, presented by The Go! Agency, is your ongoing classroom for all of the social media topics that you want to learn more about. Host Christopher Tompkins, CEO of The Go! Agency, will be covering a wide array of topics from how to get your business step up using social media to more advanced tactics and techniques. Tune in live or on-demand to take full advantage of all of the social media marketing information provided in each show. Visit The Go! Agency online for more details: http://www.thegoagencyusa.com
With millions of people on various social media networks every day, getting your message heard can be a tricky thing.
Millions of people trying to shout over each other to “buy my thing”! Is it even worth it to try?
You bet it is! Social media is a powerful tool when used properly.
Garin Kilpatrick is a digital marketing strategist who has learned the secret to rising above the sea of voices and getting his message heard. He shares those secrets with us in this episode.
Tonight's show is sponsored by WWW.SEXYBIGLASHES.COM
Millions of business owners are on social media every day. Most of them are wasting their money and time. We do not want that to be you. Tonight we have someone that does not just talk the talk, but is able to back it up. Carmen Rojas is a Marketing Technologist and owner of Rojas Consulting LLC. She has built a reputation for being a scientifically minded marketing expert with expertise in digital marketing, social media, website analytics and metrics, and entrepreneurship.
Join me, Shawn Hill and my co-host Louiseza Sanderson as we tackle this tough subject. I am an author, speaker and talk show host. I am also the founder of BlackWealthCreation.com. My wife and I work to help others achieve financial freedom. We work primarily with women to help them create increase their income so they can spend more time on their calling. Contact me on Facebook at my fan page BlackWealthCreation.
Louiseza Sanderson is a business consultant, writer, and founder of MindYourBlackBusiness.com. As a consultant and a small business owner herself, Louiseza came to realize that while there were many small business resources there were few that provided a platform for micro and small Black owned businesses. The vision of Mind Your Black Business is to help businesses grow and prosper. Follow her on Twitter.
This week on Social Geek Radio, Deb Evans and Jack Monson will review the new book The Art of Social Media by Guy Kawasaki and Peg Fitzpatrick. The book will be released December 4 but you can get an exclusive sneak preview Wednesday night at 8pm ET / 7pm CT!
We are indeed living in the age of digital technology and social media! In fact 20 years ago, who would have imagined that the average person can run their own radio station from home, and reach as far as the entire globe! with that said, we use social media on a regular basis. we are always Facebooking, Instagraming, or Tweeting our thoughts, ideas, and feelings. It has also become a platform for individuals to tell the world how they feel about their significant other (good or bad)! Expressing your love for someone publicly can be a very beautiful thing! Insomuch that on special occassions and anniversaries it is almost an expected requirement, but things can really begin to spiral downward when arguements, and private dissapointments in the relationship are made public on the internet. How is this social media affecting our relationships?..............Let's talk about it