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Most of the social media platforms now provide robust data and analytics. Our clients ask us regularly about how to use their data to make content decisions.
5 key platforms you need to focus on:
5 key items for your weekly social snapshot:
1) Top performing post
-determine you top performing posts on Facebook by visiting Facebook Insights and on Twitter by going to Twitter Analytics
-Use Twitter Advanced Search
3) Audience Growth
-follower increase week over week
-is the content you are posting leading to growth
-keeping track of your numbers is important week over week
-Psychographics over demographics
-make sure your social media demographics correlates with your brand demographics
-ensuring that your social media objectives are leading to actual results. Focus on tracking the audience path through your ecosystem.
Focus on the top level data rather than trying to get to detailed.
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Next week we discuss emerging social media platforms: Snapchat, Vine, Tinder, and a little bit about 4 Chan
Most of the world is on some type of social media... whether it's Twitter, Facebook, Instagram, Google+ or many of the other sites out there, we are putting our lives out for the world to see. But do you know how to use social media correctly?
Are you one the "friend" that posts all the inspirational and religeous quotes? "Only God Can Judge Me"
Are you the one that posts all the time about what you are doing, where you are and who you are with? "Good Morning! Just finished my work out, bout to eat my EXTREMELY healthy breakfast, take a shower and go to work! OMG BTW guys!!! I stubbed my toe lastnight and I think it's broken... (With John Smith)"
Or are you the one posting pics of weird rashes asking: "What is this?"
There are so many "types" of people out on social media. But what was social media made for? Did the 4 guys who created Twitter do it because they want to know what kind of sandwich you're eating? No!
Let's discuss how to use social media correctly.
Host: VJ Smith
Co-Host/Producer: Erica Brady
Although Twitter began doing business on March 21, 2006, entrepreneurs still find themselves confused as to how to make the most of their Twitter activities. Amassing an ever-evolving base of Twitter followers is about how we strategically plan our Twitter engagement initiatives. Certainly, we must realize that quality trumps quantity, but nonetheless, we must perpetually continue to constitute our social media follower pipeline. That is our focus on this edition of, “The Strategist Radio LIVE."
With millions of people on various social media networks every day, getting your message heard can be a tricky thing.
Millions of people trying to shout over each other to “buy my thing”! Is it even worth it to try?
You bet it is! Social media is a powerful tool when used properly.
Garin Kilpatrick is a digital marketing strategist who has learned the secret to rising above the sea of voices and getting his message heard. He shares those secrets with us in this episode.
This week on Social Geek Radio, Deb Evans and Jack Monson will review the new book The Art of Social Media by Guy Kawasaki and Peg Fitzpatrick. The book will be released December 4 but you can get an exclusive sneak preview Wednesday night at 8pm ET / 7pm CT!
Today we’re talking to Christina Rowsell. Christina has over 22 years experience in the media. During that time as a host, producer and reporter, she has gained helpful knowledge and wisdom, imparting this to small business owners. Such guidance includes how to write and send your own press release, how to create your own media contact, and how to find a voice & personality that are truly your own.
Christina can guide you to become a confident public speaker. She can coach you on how to talk to the media. AND she has valuable information on how to use the media to grow your business!
Find out more about Christina at www.christinarowsell.com. Plus, she is the Editor-In-Chief of the Brighter Business Empower Magazine. Read all 5 issues HERE.
The TalentCulture #TChat Show is back live on Wednesday, December 10, 2014, from 7-8 pm ET (4-5 pm PT).
Last week we talked about the future of the employee-employer relationship, and this week we’re going to talk about how to legally leverage social media in the recruitment process and more.
Where’s the first place most recruiters go today when screening a candidate? They Google them and more, right? They search for them via social media to see what’s up in the virtual world — even if they don’t admit it (or admit they based hiring decisions on what they find).
The fact is, employers can easily find professional or personal information on a job candidate with just a few clicks. However, alongside that ease come real and rising legal risks that employers must be aware of when researching candidates on a social network or through a search engine.
Join TalentCulture #TChat Show co-founders and co-hosts Meghan M. Biro and Kevin W. Grossman as we learn about how to legally leverage social media in the recruitment process with this week’s guests: Jason Morris, Co-Founder, COO and President of EmployeeScreenIQ; and Nick Fishman, Co-Founder, EVP and CMO of EmployeeScreenIQ.
Thank you to our sponsors and partners: Dice, Hootsuite, SAP/SuccessFactors, GreatRated! of Great Place to Work, IBM Smarter Workforce, CareerBuilder, PeopleFluent, Fisher Vista and HRmarketer Insight.
For many years only a few people made money directly from their social media platforms. Now that is beginning to change.
On the show this week we discuss how to set up your social media platforms to make money. We also asked for questions during our last podcast and we will also discuss this one from @Iconoclastic_Au
They asked:"Hi @gavinmcgarry and #socialmediachaos team. Next ep can we talk about monetizing social content in multiple international markets?"
Are you making the most of Youtube?
Google Cash author has including Youtube in this simple guide to making money online using Google.
Are you using Youtube as part of your sassy Social Media strategy?
Your Youtube videos can:
convert prospects to customers
create root content for re-purposing (thanks to Alex Mandossian for this concept)
You can download Google Cash now to read on your iPad now from itunes.com/author/sidrashaukat.
Every franchise brand wants to find qualified franchise candidates. Today, franchise candidates are using the internet to gather information and validate brands. In the 2014 Annual Franchise Franchise Development Report from Franchise Update, 42% of leads come from the internet. Join Deb Evans and Jack Monson along with their guest Leslie Kuban, FranNet Franchise Consultant and Franchisee to learn more about the role social media plays in franchise lead generation.
Join us on Facebook
Follow us on Twitter: Deb, Jack and Leslie
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